SEO and Importance of SEO in Digital Marketing

what is seo and importance of seo

We are going to see an answer to the question "What is SEO and the Importance of SEO in Digital Marketing" in this blog post. You might have heard of the term already, but for those who are new to Digital marketing, the term may sound them a little technical.

The article will guide you on what is SEO, the importance of SEO in digital marketing, what are some benefits of SEO and how you can go about doing SEO for your site.

So, what is SEO?

What is SEO

We have heard a term SEO many a time, which is often related to search engines or web content someway. Ever wonder what it is?

Well, SEO stands for Search Engine Optimization which simply means optimizing your website or blog for search engines. It involves a process of implementing techniques to increase a website's position on the Search Engine Results Pages (SERP).

The SEO strategy relies on various factors like:

  • A title
  • Proper use of keywords,
  • Hyperlinks,
  • Meta description,
  • Backlinks

All of these factors put together and optimized in the best way helps a search engine decide the best position for your website in the resulted page.

Why does my website need SEO?

Why does my website need SEO

But obvious a question arises in one's mind why there is a need of SEO if they have everything in order on their website? The content which is nicely presented, a full detailed and quality content can still attract visitors right?

Well, though your site has great content, still if it is not optimized for search engines, it loses the chance of having great exposure to the visitors who are constantly looking for the information. Importance of SEO directly comes therein.

If a search engine is unable to list your website or your website has a poor appearance in the search result, ultimately your content wouldn't reach too many readers as it may have been possible.

Search engines operate on a preset algorithm (a set of rules to be followed in calculations) which keeps on changing from time to time and is hard to predict. These algorithms process a vast range of data and produce a refined search result when someone makes a query in the search engine. 

Though some of these rules from these algorithms can be easily identified and widely accepted which are based on human actions and can help your site get listed on the higher rank. Search engine optimization techniques help you get this work done.

An optimized site can produce a better rank in result listing and ultimately increases the chances of getting visitors to your site from the search result page.

Hence it is important to optimize your site for better search results.

Benefits of SEO

Benefits of SEO

Website Traffic: First and most important benefit of SEO is, it helps you gain the organic traffic (site visits generated from the search engines like Google). You could think of the tremendous amount of traffic a search engine could provide to your blog or website than any other medium available on the internet.

Have a look at below chart displaying CTR (Click Through Rate - a number of clicks made on a site link from the Google or any search engine result page) of the year 2017.

CTR by positions 2017

Now if we closely look, the only first ranking website gets a maximum number of visits. As we move on to further ranks, this number goes on decreasing.

For a better understanding of how important it is to rank on a higher position, let's consider an example. Let's assume that around 50,000 users from across the world make a query into the search engine "what is SEO". As per the above chart, 1st ranking site will get 10,560 visitors, the 2nd ranking website gets 5,325 visitors and site on 3rd rank will get 3785 visitors. Now see the major differences in the count of visits a particular site gets depending on its position in search ranking.

Brand awareness: SEO could help you to reach more audience. People trust Google for displaying your site in top ranking and the top position in the search result page creates a good impression on the visitors. This also results in having great exposure to your website and your online presence. Ultimately it helps to make your brand known to the larger audience.

Return on investment: As SEO drives more traffic to your website, you will gradually start building a fan following. People trust you for your services. This results in the greater possibility of converting a prospect to a customer which would help you make income online.

Another thing is, SEO drives traffic to your site absolutely for free and hence it saves your money from wasting it on paid mediums to drive traffic.

Take your website to the next level: A better-planned SEO strategy will always drive a good amount of regular and sustained traffic to your website. This traffic will open new doors for your online business to grow. You can think of upgrading your website to accommodate the requirement of the growing traffic and also plan to set your foot in a new market and economies for even greater opportunities.

New customers encourage growth: The unique factor to consider is, SEO drives targeted traffic to your website and translates them into customers. You get better conversion rates, increases brand awareness, eliminates the cost involved in traffic through paid channels and increases the chances of breaking into new markets. This is all put together assists you to grow.

So, how does it work?

How does SEO work

Knowing the inner working of the search engines is really tough task and it is something that search engine companies do not wish to share with the general audience.

It is fair enough not to disclose this information or else anyone with information will rank top in result listing and there wouldn't be any quality and relative content in the search results. People wouldn't trust search engine for a reliable source of information. This would encourage people to make their website search engine focused rather than focusing on content.

Having said that holding the top position in SERP isn't a complete mystery.

So, how one could get on top place in the SERP? There are two approaches to do SEO for your website. One is called white hat technique which involves legitimate methods one can apply to their web pages and sites to rank top in SERP.

Whilst another method involves tricks to cheat search engines and get a better position in SERP. The second method is called as black hat technique and it isn't the right way to get in top position. This method violates the search engines rules and if caught you may get penalized for your actions or search engines may completely ban your content from appearing into SERP.

The below-listed methods ensure your page gets the best-deserved position in the search engines:

  • An attractive title
  • Proper use of keywords,
  • Descriptive hyperlinks,
  • Meta description,
  • Relative and quality backlinks

Search engines gather information about your web page and the content inside it through computer programs called spiders and crawlers. Spider and crawlers read and analyze your web page for the content you provide. Once analyzed they assign a rank to your web page ( the process is called as indexing) based on the above-listed factors and your web page appears in the SERP.

The search engine algorithm is far more complex inside, operates on secret techniques and keep on changing from time to time. Thus, it is beyond the reach of any ordinary webmaster. Though we should try our best to optimize content which is in our control.

Can I do SEO myself?

Can I do SEO myself

The answer to this question is "Yes, why not!".

Understanding SEO technique is not too complicated. It is an easy process if done in the right way! You will have to be attentive and active to be in the competition. There will be your competitors trying many different things and to bit them you will have stay updated as per the changing demands.

Google Webmaster tool helps you understand the requirement of SEO friendly site. With Google Analytics service you can review your online website traffic and make necessary changes depending on the user's behavior to meet the desired goal.

There are plenty of other free and paid tools to assist with you planning keyword for your blog post, tracking backlinks of your and competitor's website, know insight details of SEO strategies and many other things.

The important thing here to note is that if you are planning to do SEO by yourself, consider how much amount of time you can dedicate to it. As it certainly demands an investment of time and hence it up to you to decide if you can afford to have that much of time spent on SEO or you need to invest that time focusing on other things.

Conclusion:

Conclusion

Finally, to conclude, we learned that SEO means optimizing your content for search engines so they understand your content and display your web pages and site in the best deserving place.

We learned how important it is to make your content search engine friendly and ensure it does appear in SERP. Having content-rich site is not enough but it also needs visitors for growth.

We outlined the benefits of having SEO done for your site and these benefits are, search engines drive huge traffic to your blog, it helps to spread the brand awareness, you get better returns on the investment, you can grow your website to meet new demands and new customers coming through search engines ensures your growth.

Doing SEO by yourself or not is your personal choice but most of the activities are associated with content creation and promotion strategies. i.e. when you create and promote your post. Hence from my perspective going for it has no harm. You should give it a try.

Thanks for reading. Please share and comment this article if you really liked it.

I'll guide on some more insights on the SEO tips and how you can optimize your web pages or blog posts for the search engines in my next article (13 On-page SEO Techniques for Better Ranking in 2018). Until then stay tuned. 😊
  • Share

How to Get Traffic to Your New Blog — 8 Tips to Follow

How to Get Traffic to Your New Blog

We take a lot of efforts in writing new blog posts, but if there are no visitors, it seems pointless to take all that hard work.

I actively started participating in blogging activities for Blogging Hacks since July 2017. In the upcoming time, I followed a planned approach to achieve certain goals. This has helped me get new readers to my blog within just 2-3 months of time. For a starting phase, it is quite relieving to see the visitors coming to your site.

This guide on how to get traffic to your new blog will help you to get the ball rolling and boost traffic to your blog.

A point to note though: I have written this article keeping new bloggers in mind. This article will help new and experienced bloggers to get the initial traffic to their new blog. Some of the tips mentioned here may not be productive for someone, but these are helpful and may even help set bloggers to increase their traffic.

Let's start it with then,

Tip 1 - Create posts with interesting and quality content

Create posts with interesting and quality content

It is uttermost important to have interesting content before you start looking for traffic sources. I have mentioned the same in my previous article too that in order to grapple visitor's attention, your post must have great content. A visitor will spend a very little time on an ordinary blog, may not have any reason to stay back and may not visit it again.

In order to keep the visitor tied up, a post has to be perfect in every sense. I will urge you to go through the article How to Write a Perfect Blog Post — 10 Tips to Consider after reading this post.

The content is the core of the blogging system and the only factor that will help you stay in the long run. The more qualitative content you have, the more chances of visitors revisiting your new blog. They may even follow your blog if the content is benefiting or helping them grow or gain knowledge.

Tip 2 - Join communities with the help of social media

People will come to your new blog if they know your blog exists. Hence, to make them aware you will have to interact with them and tell them about your blog. But you cannot randomly start asking people to visit your blog. Why would anyone just listen to you, if it is not benefiting them?

Social communities and groups can be very helpful in this scenario. Promoting your content on the personal timeline/account may not reach the correct audience. Unless you have a large number of connections from the same niche as your blog is. Find the sources ordered in simplicity to use and effective traffic source as below:

Source #1: Traffic through Facebook groups

Drive Traffic through Facebook groups

In my opinion, this is the number one traffic source to get started. There are plenty of Facebook groups created by fellow bloggers to help each other. All bloggers gather here to promote their websites, grow their network and discuss on various blogging related topics.

Join these groups and participate in the conversations. There are certain activities you can do here in Facebook groups to get long-term benefits. These are:

  • Creating Facebook Page: Create a Facebook page of your new blog. Get established as a brand. This would help you share your future post with the large audience and engage with them. Also, it will help you organize your fans into one place and have a platform where other Facebook users could join you.
  • Getting Page likes: There are plenty of bloggers who are constantly looking for page likes on these groups. You can like their page and in exchange, share your page link to get likes/follows for the page. This is necessary to build an audience for your new blog. A new Facebook user may get influenced and follow your page by seeing your page likes and follows.
  • Getting blog visits: Until you get established as a renowned blogger, you would like visitors coming from Facebook groups to your new blog. Share your blog posts within these groups you have joined. Let them know that you host a great content which could help them in a certain way. Also, visit their blog articles too.

Source #2: Getting traffic through Pinterest pins

Getting traffic through Pinterest pins

Pinterest could be another source of traffic to your new blog. I didn't realize Pinterest could generate a huge amount of traffic until I noticed images and infographics specifically made for this purpose on few famous blogs. Bloggers like Neil Patel, Harsh Agarwal, and Ana Hoffman have added plenty of infographics in their posts to drive traffic to their blog from Pinterest.

To get established on Pinterest you need to have followers who may outspread your work to others. Follow the same strategy as you do on Facebook. Follow others work and ask them to follow you back. It will help you get the initial followers to your Pinterest business account.

Approach Pinterest users who have started newly just like you, to follow you back on Pinterest. Established Pinterest users may less likely follow you. Obviously, they are doing promotion on a larger scale and you may not have enough content or followers to meet their expectations.

A trick here to get larger exposure is, there is something called as Group Boards (like Facebook groups where all users gather and share their work) which drives really huge amount of traffic to your blog. But getting on these group boards is hard as nails.

To get started, create enough boards (at least 10 or more) so others can start following you. Keep pinning regularly. I'll create another post on how we can go about creating a Pinterest account, creating beautiful images for pins and Pinterest strategy, all in detail.

Source #3: Traffic through Twitter tweets

Traffic through Twitter tweets

Twitter could generate tons of visits to your new blog. If someone popular retweets your tweet or your tweet gets attention on a thread run by a famous person then it can create a huge opportunity for you. It can really help you get recognized as a blogger with a large audience in a shorter time.

The saddest part here is, it takes some amount of dedication and time to get started. I would repeat myself again, you will have to build a good amount of followers, just like other social media to get the attention of the established bloggers and users from Twitter.

An app "Twiends" can help you get the initial followers to your twitter account. Please be advised that constantly following/unfollowing too many people through this app may cause your twitter account get blocked. Twitter may also suspend your account permanently.

Therefore, follow/unfollow up to 70 users on daily basis to be in safe gameplay. Nonetheless, it helps you get established and in later days you can start tweeting without borrowing followers from such apps.

While doing promotion on all these social media, few points to remember that adds value to others and your work in return. No one would be interested to take a look at your new blog or any activities you participate unless you recognize their talent. Hence appreciate others work. Don't be spammy and keep away from the 'me' factor. Look what others are doing and genuinely participate in the conversation.

Let other bloggers know how helpful their blogs are or how interesting reading their article is. Believe me, this has helped me a lot to get acquainted with bloggers and new blogging related things and even the outside knowledge from your niche which can help develop your personality better.

Tip #3: Write comments on other's blog post

Write comments on other's blog post

Do not hesitate to visit other's blogs while interacting with bloggers on social media platforms. If you find an interesting blog post, do read it. It usually takes 5 minutes or less time to read any blog post.

Do let them know what you liked about their article in the comments on their post. If the blog post is relevant to your niche, you may add a link to your post or blog in a comment. This would help you increase backlinks to your post which is a helpful technique of link building process.

Aha!! Few points to remember while commenting on others work!

Please be a little descriptive while writing a comment on other's blog. Too short comments like "Nice article!" or "Good post!" doesn't add much value to your comment. Also adding a link in your comment on a post which is not related to your niche may create a negative impact on your backlinks and SEO strategy. Hence refrain yourself from adding a blog link into every comment you post.

A well-written comment can impress the author and he will less likely reject your comment as it adds value to his work. This comment may even influence other visitors to visit your new blog. People are generous enough as when they see a genuine comment, they do the same by visiting your blog. As a result, you will see an increased traffic to your blog at the end.

Help other bloggers, if you come across any of such instances where you can guide other bloggers to make their blogging experience better. Some of them are really unaware of the basic things. You can help them get in a better situation and they might follow you and become regular visitors.

All these are the ways of social engineering, but they can help you earn reputation and renowned as a good leader if not a human being.

Tip #4: Blog traffic through Answer sites

Blog traffic through Answer sites

You might have come across answering sites that offer a solution to your queries. You can visit sites like Yahoo! Answers, Quora, Answers.com, StackOverflow, and so on and start participating in the conversation.

The best way to start with these sites is, search for the topic of your blog post for which users are seeking the solution. For example, you have written a post on how to make tomato soup. Then begin your search on these sites with query "how to make tomato soup".

Click on any search results that might appear and write an abstract, but a little descriptive solution answering the question. Write a seductive answer, adding value in your feedback. Don't be spammy and greedy, while you write. At the end of the description, add the URL of the relating blog post.spammy and greedy, while you write. At the end of the description, add the URL of the relating blog post.

Tip #5: Bookmarking sites and forums

Bookmarking sites and forums

There was a time when bookmarking sites were at a peak to promote websites and blogs. With the time and the widespread of social networking sites, bookmarking is no longer considered to drive traffic at massive scale.

But still, with the right approach sites like Reddit, StumbleUpon, Delicious, Digg and BizSugar can help you drive traffic to your new blog. You have to follow the same approach. You need to engage yourself in the conversation with other fellow members and add value through your engagements. You will have to follow other's content on a great deal instead of just promoting your own pieces of stuff.

On Reddit like communities where members merely pay attention to any outsiders, you will have to create a friendly relation with other members to gel with. To be successful on this kind of platform you need to submit your links to narrowed directories. Add yourself into the only activities which are relevant to your niche.

I would suggest going with this option as a last choice. But if you have a strong grip and reputation on these sites, then there is a long way to go.

Tip #6: Writing Guest Posts

Writing Guest Posts

Guest posts could drive a huge amount of traffic to your new blog than any other sources mentioned above that too in no time. Hence always keep looking for such opportunities over social networking sites or on other's blog while promoting your content.

Make a list of the successful bloggers in your niche. They have a huge fan following in the millions and thousands of visitors on a daily basis. If anyone has enabled guest posting, don't lose the opportunity to step towards success.

When you write a good guest post for someone else's blog, it creates curiosity in the mind of visitors. Visitors would like to know more about you and your work. As a result, the traffic from the original owner of the blog gets diverted to your blog. Once you are established there is no looking back.

Tip #7: Overall presentation and design

Overall presentation and design

The blog content, traffic and all those things mentioned above being at the right place, yet if the final presentation of your content is not up to the mark, then your traffic wouldn't be sustained for a long time.

I have experienced this with my other blog where I had regular visitors coming from the organic traffic source. Though I made few changes in the design which was not good and resulted in less traffic.

Hence, spend adequate time making necessary changes in the overall design of the new blog. Always strive to make your blog post presentable in the best way possible.

Tip #8: Finally, wait and let time take its course

Finally, wait and let time take its course

Google will display your content and will drive traffic to your new blog if not now, in a few months. But it takes usually 7-8 months to get organic traffic. Every successful blogger you have heard of has gone through this phase and it has taken years of time and experience to reach the position they are in now.

These are the few traffic sources available for free to gain initial visitors. Also, many top bloggers take help of the YouTube as a source to get traffic to their blog and make money through YouTube channel as well. But that is a long row to hoe.

Conclusion:

To get established and make your roots strong my advice would be, pay attention to only 2 or maximum of 3 social media channels to promote your content. Successful bloggers have helping hands and premium services to juggle all the balls. Whereas in the case of a new blogger, it is just an individual and no aid taking care of the things. A jack of all could be master of none. Hence, only be consistent with 2 to 3 social media channels and get the best of it.

Along with these, you will also have to pay attention to SEO tactics. There are various ways of getting paid traffic too, from Google AdWords to that of all leading social networking sites with the premium services. It is up to you how to make it there.

Lastly, you have stepped into this ever competitive race (don't be scared, it is not at all scary as Chucky's face 😂). Hence, you will have to learn a lot of new things. If someone says no, you can not do this. Take it as a challenge. There are a lot of resources available for free which can help you get over the situation. Google and other search engines will slowly start recognizing your hard work and will start displaying your site in search results, in return the TRAFFIC.

Thanks for reading. If you really have liked this post, please do not forget to follow and share.
If you wish to see more or have any suggestions on this post, do let me know through your comments. I'll try my best to answer them all.

Wish you all the best!
  • Share

Follow by Email

My photo
Hi. I am Ramesh Wetkoli. Three things I try to include in my blog posts are creativity, useful insights, and trendy information. I.T. graduate and working professional. I have leveraged 6+ years of work experience in I.T. industry and learnt various technologies, providing merchandizing support and handling digital marketing responsibilities.

Find us on Facebook