How to Create a Strong Brand Identity for a Blog

How to Create a Strong Brand Identity for a Blog

As stated by Wikipedia, a brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Within this blog post, we'll see what is brand, branding and how to create a brand identity for your blog.

When we talk about a particular brand, a couple of things come into our mind. It's logo-design, it's business, tagline, products, and etc. to name few.

A brand is basically a unique identity that helps your readers or customers recognize your business among your competitors. In simple words, it is an emotional connection between you as business and your customers.

On a next level, there comes a term branding. The process which involves creating the strong and positive identity of your brand in a mind of the customer is called as branding.

Branding involves creating your logo, defining mission statement, laying out rules and regulations to keep consistency in your marketing communications, fonts, and color themes.

Going even further, brand identity becomes a result of all the efforts taken by the company to promote the brand to the customer.

Why branding for your blog is necessary?

Why branding for your blog is necessary?

  • The right branding of your blog makes the first impression impactful in the mind of visitors. It is always to good to have a positive impression among your readers.
  • It makes you look serious in your line of business. We all bloggers always work in collaboration with each other as well as with our readers. We can not let our blog look casual anytime. 
  • Branding makes your identity unique. Branding is effective on a larger scale. It makes your readers aware of your existence. It establishes a connection between the blog and the blog readers. Your readers will start to recognize your blog as often they visit and spread the word about your existence through the influential channels.
  • Branding helps your blog grow by building authority. Branding builds a positive image. Hence, building the trust and personal attachment with readers. Ultimately, helping your blog grow.
  • It helps you to sell. Branding helps in building authority as discussed in above point. High authority blog makes selling products or services easy. Hence generating a better revenue.

If you are planning to do commercial blogging, branding of the blog shouldn't be ignored. Branding would help to create an impactful image for your blog. Within this post, we will have a look at all the factors that help you to build a strong brand identity for your blog.

In a brand development process of a blog, we look after a couple of blog elements. We set certain rules and guidelines for marketing communications. We make sure that every communication taking place follows these standards and your blog elements are as per these norms.

Let's have closer look at the elements which ascertains an impressive brand image of the blog.

1. The blog name

The first supreme factor comes to your list while creating the brand identity is the blog name. Finding a unique blog name is a complex task. Since there is a huge competition and you may not get the desired name so easily.

Though we will ensure adhering to below points while deciding the blog name:

  • A blog name should be unique and original.
  • It should be easy to remember.
  • It shouldn't be taken by anyone else before. 
  • It should be descriptive enough to get understood by everyone.
  • Should have a connection with your niche.

All these points need to be taken into consideration while determining the name for your blog. Also, you need to be careful with the blog name, as once you have chosen the name, it is going stick around with your blog for a long time.

2. Choosing the blog address

A blog address or a domain name plays a vital role in building your blog identity. It should be unique and not confuse your readers with your competitors. But what all other factors need to be considered for registering a domain name? Here goes the list.

  • It should be short and easy to remember.
  • A blog address should be easy to type. Avoid using confusing spellings.
  • Include your keywords in your blog address
  • Try to get .com extension or an extension which best suits your niche.
Registering the desired blog address is really a difficult task. All creative blog names are already taken. Hence do a quick research before go for designing a blog logo and registering the address. 

3. Designing the blog logo

The next step is to design a creative logo which can be used in marketing communications and your blog as a face image. Consider it as a face photo to which people will associate. Now, your logo can be designed in three ways. Those are:

i. Logo with typography: This type of logo contains pure text elements which have a unique style of typography to represent your brand name. Google, Cadbury, CocaCola are few examples who follow this type of logo style.
Logos with typography

ii. Logo with a symbol: Few brands use a symbol to represent their brand. A single icon or a graphical object is sufficient enough to give a clear picture of the brand. Apple, Mercedes, Twitter, Playboy are some brands who use this type of logos and easily recognized.
Logos with a symbol

iii. A logo with mixed elements: You will find many brands with this kind of logo. So in this type, you can use both, i.e. text and symbol to design your logo. Blogging Hacks has this style of logo. Some popular brands who follow this type of logo style are BMW, AT&T, Puma, so on and so forth.
logos with mixed elements

(Note*: We do not have any kind of affiliation, connection with the brands listed in this post. These are purely to list out the logo categories and information purposes).

Best practices for logo designing:

  • Keep originality in your logo.
  • Make sure it has a connection with your blog and the audience.
  • It should tell your brand story.
  • It should look good in the brand colors, black and pure white color, small and large size.

4. Write a catchy tagline

A blog tagline is the key piece of the information which helps your readers understand what is your blog about. It could also define the long-term goal of your blog.

Some of the popular taglines used by famous brands are:
McDonald's – I'm Lovin' It 
Imperial Blue – Men will be men
KFC – Finger Lickin’ Good
Kit Kat – Have a break, have a kit kat

A tagline could be very helpful to a new visitor who is visiting your blog for the first time and has no idea about the content on your blog. It helps readers understand the blog niche and objective of the blog. A tagline gives you an opportunity to be impactful in the mind of the readers.

A catchy tagline helps to build brand identity in the mind of the readers. Hence, consider below tips while writing a tagline:

  • It should contain a positive message. 
  • It should be written in active voice rather than passive voice. 
  • Use strong words to make it impressive.
  • Keep it concise.

5. Choosing the color palette

There is a lot to talk about the color theory and simply can not be covered within this point. Colors have a connection with psychology. Colors can convey emotions, feelings. For eg., the red represents anger, love or glory, blue is peace, black is silence.

Spend a little time to understand which colors best relate with your blog niche and the title. Define 6 different colors excluding black and white (as those default in every color palette) which could be used in different marketing communication.

One or two colors from the color palette should be chosen as your primary colors and these can be used in the logo, blog, and every marketing communication.

Your blog, social media channels, emails, and every marketing communication should follow these colors only. It creates a strong brand image and attracts your audience.

6. Selecting fonts for your blog

Now there is one principal rule to follow that is, the font used in designing the logo should not be used in other text elements on your blog. This helps to keep your blog logo prominent rather than getting it lost in the rest of the text elements on your blog.

The second thing needs to be addressed is, selecting a set of fonts that can be used in different text elements on your blog. For eg., all different heading-levels can use a specific font, quotes or emphasized text can be displayed in another font, normal body text can have a different font.

While we choose different typefaces for your blog, one thing needs to remember is that we should keep consistency in using these fonts throughout all marketing communication, blog and collateral documents.

Know the difference in below four types of typeface and choose fonts for your blog:

  • Serif: This type of fonts has curvy lines at the end-points of the letters. These are classic and traditional fonts and generally used in publications of the books and newspapers. Eg., Times New Roman
  • Sans-serif: These fonts don't have the curvy lines at the end-points. Instead, each letter is represented in clear sharp shape. These are easier to read and use in the blog, and other digital collaterals. Eg., Arial.
  • Script: This type of fonts have cursive and connected letters. They generally follow a calligraphic style and used where the extra emphasis is needed. Eg., Great Vibes
  • Strong fonts: This type of fonts are generally attention-grabbing and have a bold appearance. They can be used in headlines to attract readers attention. Eg., Impact


7. Selecting and customizing a theme

One of the tedious job in brand building exercise is to select and customize a blog theme. A lot many minute details have to be looked after.

Since it is nearly impossible to find a theme which offers all the features you desire for your blog. Hence, find a theme which closely matches your requirements.

Find a theme which has an outline and structure you wish to apply for your blog. Be sure about using 2 or 3 columns layout. Now, to convey a uniformity throughout the blog, a couple of things you will have to update in your theme.

  • First and foremost thing is selecting the font. It includes all settings for mentioning font-family, different font sizes for headings and paragraph text, list items, links and etc.
  • Next thing is to include your brand colors in your theme.
  • Add your blog logo and favicon in your theme.
  • Define a format for picture elements and the iconography

8. Sticking with the niche

We should stay focused on a particular niche rather than touching a variety of niches. Understand what your niche audience wants from your blog and work towards it to meet the desired goal. Provide a better solution to your audience which is not done by your competitors.

Working in a specific niche helps to build a stronger brand image. A stronger image could help to become a leader in a chosen segment and gives vigorous competition to your business rivals.

There is a term is called niche marketing. Niche marketing involves putting your marketing efforts towards a specific segment and targeting a specific group of audience. Niche marketing is an effective tool to create a strong brand identity.

9. Building the common language 

A common language is always easy to understand and connects with the people. A personal touch to it, helps to connect people with the brand even more closely. It helps to develop a personal relationship with the brand.

Depending upon your niche and the audience, use the technical words and jargons associated with your blog in your writing. Include readers in your story, make them part of it.

Take an example of Google. Nowadays, we do not search for the information, we Google it. That level of branding needs to be conveyed through your entire blogging experience.

10. Consistency in all collateral assets

All big brands are easily recognizable through their slightest presence over any medium. Many times you might have recognized a brand featured in a TV commercial without watching that ad completely.

Ever wonder how this happens? The answer is consistency. Their content looks so exclusive from rest of the brands and easy to recognize. Consistency helps to build awareness, trust, and loyalty with your readers. Blogs changing their appearance often, fail to build a strong brand identity.

Streamline the brand guideline concerning logo usage, fonts, color, messaging, photo, and iconography. Keep them consistent in all channels of communication. Document the guidelines for future references and in case you need to share them with anyone else.

With that point, our list of creating a strong brand identity for your blog has come to end. Let's have look at what we discussed in this post.

Conclusion:

We had a look at the terms brand (a unique identity), branding (the process of creating the brand image) and brand identity (the final image positive or negative after all efforts).

We understood branding helps to make your blog presence impactful, brings seriousness, creates the unique image, helps blog grow and sell your services.

We had look at all aspects that help to build a strong brand identity. It includes creating and shaping a personality for your blog. We follow certain rules to enrich it and make it impactful.

What practices do you follow on a blog and communication channels to make your brand identity stronger? Let me know through your comments and do not forget to give it a share.
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SEO

Is Quora a New Source to Drive Traffic to Your Blog

Is Quora a New Source to Drive Traffic to Your Blog

Quora is basically a question-answer site where a user can ask questions and get them answered by other users. Most of the internet users have come across this site at least for once. Within this post, we will explore how Quora could become a new source to drive traffic to your blog.

To understand how Quora is a crucial part of this strategic approach, observe Google search results for every query you make on Google. You will find at least one Quora link in first 10 results. Quora has a vast list of questions and answers to satisfy your quest for knowledge.

You will find many users giving prolonged answers covering substantial information in their write-up. This is nothing but the part of a strategic approach to drive traffic to their blog from Quora.

Is that so easy to drive traffic from Quora? No, it isn't. It takes a lot of precision in your opinion, proactiveness, the authority on topics and loads of patience. But then don't get disappointed. We are here to help each other, isn't it?

So, what does it takes to have that authority, proactiveness, and precision over the topic? We'll have look at it a step by step.

Quora has a tremendous amount of traffic, precisely over 200 million monthly unique visitors (June 2017 statistics), as stated by Adam D'Angelo, CEO of Quora. in a post.

Such a massive traffic which is ever growing is not utilized properly. Imagine if you could drive traffic even a thousand users to your blog. Quora traffic could give results in a lesser time span as compared to SEO and it is a sustainable source.

Let's have a look at the strategic approach to drive traffic from Quora.

1. Setting up a profile

Why it is necessary to set up a profile? You could write pleasant and lengthy answers and get set-up to enjoy that traffic, isn't it? But it is necessary to set up your profile before you do so.

A well-written profile explains your reader who you are, what are your skills and expertise.

A profile picture, with your bio, expertise could help to establish authorship among your readers. Users could relate and will have reasons to trust you.

Additionally, you can include your blog link and social media links in your profile. Your reader might want you to follow on social media too.

2. Choosing topics for your questions

The next step after creating a readers-ready profile is choosing a topic for your questions. There could be multiple topics for answering questions. The only factor you should consider while doing it is that you have to be 100% perfect while giving answering.

Now, our ultimate goal is to drive traffic from Quora to your blog. Hence on Quora, you should stick with the topic relating to your blog.

In my case, I can choose to answer questions which are related to starting a blog, monetizing options, free resources for blogging, SEO and so on. You can choose topics which are related to your blog.

On a home of the Quora, you can edit and add topics relating to your niche in the left panel.

3. Finding the right questions

The most crucial part of this strategy is to find the right questions. Questions with a high number of answers and followers should be your prime destination.

Yet, you should avoid most highly popular questions unless you have something extra to contribute which is not done by anyone else. Highly popular questions are already answered and these are extremely competitive. There is the least chance you could derive something from there.

The questions which are posted recently and not older than a week, questions with answers ranging from 20-50 and followers more than 20 should be your prime spot.

More the followers better will be the opportunity to get highlighted. Since when you post an answer on a question with the high number of followers, those many followers get notified.

4. Long answers over the short answers

Well, this is a bit tricky part and you will have to get the best of both worlds. Take care of a few small points and you are sorted.

  • Write well descriptive and long answers.  However, your answer should not reveal everything at the same time a reader should feel valued while reading your answer.
  • Avoid using long paragraphs. Instead, break your answer in small chunks of lines, making a paragraph of not more than 4 lines.
  • You can arrange your answer in points. Use formatting a little to make words bold, make number list or bullets to list out the points.

A user should have a pleasant experience while reading your answer. The user interface and everything else cannot be managed by the contributor. Though, formatting the answer could make a little difference.

5. Include pictures in your answers

You all know that a picture could convey a thousand words. Pictures grab the attention of the readers than normal textual answers. Hence for better impact use images in your answers.

Including infographics in your answers is a good idea. I often do that. Statistical and even categorical data can be converted into an infographic. This looks really amazing and catchy as compared to other plain answers.

However, any random pics won't add value in your post. You should be able to find relevant images or at least relate images being used in your answer to the story being conveyed.

6. A final step, adding links

Once you are done answering the question and happy with your writeup, the final step is to include a link to your blog post.

As discussed in point #4, we do not reveal complete information and keep some information on our blog for readers to follow. So that they find a need to click on the link and read rest of the information on your blog.

Write a good call to action while placing the link in your answer. A reader should be convinced completely to follow the link and visit your blog.

There is another approach. You may give full information to the reader and place several links to your blog (don't spam with so many links, 4-5 links are fine) relevant to the topic of the question being asked.

An SEO technique could be applied here while adding links. You may use important keywords for the anchor text so that your keyword ranking, PA, and DA have a benefit out of it.

7. Review before you post

It's a good practice to review your write-up before you publish it online. Verify your answer for correctness. See if you have covered all the points asked in the question.

Apart from that, you should correct spelling mistakes, ensure there are no missing words and fix grammar mistakes if any.

Poorly written answers may create a bad impression and may convey a lack of seriousness. Your answer should have the highest level of precision.

8: Proactiveness and regularity

Once you are familiar with how Quora works, the next step is to apply that strategic approach proactively. Answering one or two questions wouldn't take you anywhere.

To get regular traffic from Quora in a greater number, you will have to answer more and more questions as possible. Your answers on Quora will definitely become a new source to drive traffic to your blog.

Proactiveness and regularity are the key factors which make this strategy practically successful.

Conclusion

There are a variety of options one could drive traffic to their blog. We have listed few amazing traffic sources for a new blog in the post How to Get Traffic to Your New Blog. To me, Facebook and Google are the prime traffic sources and work well for my blog.

Writing answers on the Quora is a crucial part of the strategic approach. Many bloggers use Quora to drive traffic to their blog and hence there are prolonged answers with the links.

Quora has huge traffic, in millions per month. We can drive some of this traffic from Quora and get benefited. To do so we need authority, proactiveness, and precision in our answers.

We set up a profile to build the authorship and trust among users. Later we define our domain by selecting the right topics which are relevant to your blog.

Furthermore, we find questions which have the potential to drive traffic to your blog. We looked at writing descriptive answers and restraining an urge to follow your blog.

Including pictures in your answer may put life into a text-heavy answer. Adding contextual links in your answer would make the user follow the link.

Finally, before posting your answers on Quora it should be checked for correctness. In order to work your Quora strategy effectively, you will have to work on it proactively and regularly.

Do not spam your answers with too many links or affiliate links. The ultimate motive should be to route Quora traffic to your blog in search of the information.

I always urge readers to comment on the blog post. As it encourages and helps me write more and more blog posts. Please let me know through comments if you liked this post. Give it a share on Facebook, Twitter, and LinkedIn.
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SEO

How Internal Links can Boost your Ranking

How Internal links can boost your ranking

Internal links play a significant role in link building exercise. Within this post, we will have a look at what is internal linking and how internal links can boost your ranking.

So, what are internal links?

Links which points to the links within the same website are called as internal links. In other words, any links on a particular domain (mysite.com/home-page.html) pointing to another link (nysite.com/contact-us.html) on the same domain are the internal links of that domain.

The links placed within the sidebar, top menu bars, footer and even in breadcrumbs are all examples of the internal links. These links help Google understand the hierarchical structure of your blog. They make navigation and access to your blog easy and faster for the user.

However, on other hand links placed within the actual content part of your blog serve a more meaningful purpose. In the following story, we will see how these internal links can boost your ranking and Page Authority (PA) of your blog post.

Let's have a look at benefits offered by internal linking to boost your blog SEO.

Benefits of the internal linking

Benefits of Internal linking

1. Internal links can boost PA of non-performing pages

Let's understand what is PA first. Page Authority is the metric which is developed by Moz to foretell how well a specific page will perform in search engine ranking. It uses score 0-100 to rate the performance of a web page. 0 being the low and 100 being the higher chance to rank in SERP.

Naturally, your blog will have few blog posts with higher PA and few with the low PA. Internal links can help to distribute this page authority with the rest of the pages with low PA.

We can use the popularity of a particular blog post which drives more traffic to your website to promote other blog articles on your blog. This will boost the PA of all pages on the site.

This concept of passing PA from one link to another is called as "Link Juice" or "Link Equity". Though while passing link juice through internal links, it should be ensured that there is a contextual reference to the topic. This way the user will stay focused on the topic, more engaged with the site and will reduce the bounce rate of the site.

2. Internal linking increases user engagement

One of the main reason behind the effective working of the internal links is that they are context based.

As internal links tend to stick with the topic, a user is more likely to explore more content on the site. It just not only provides further reading options to readers but also reduces bounce rates.

Most of the visitors don't pay attention to the links placed within sidebars, menu bars or even related links section.

However, the righteous use of internal linking within the content-oriented blog post will ensure your visitors to click around, spend more time reading other articles and go deeper in the site.

Since internal links are more co-relevant to the topic, the user is more like to persuade them. For example, we are discussing how internal links can boost your ranking. If I share a link to the post on 13 On-Page SEO techniques for better rankingthen there are good chances to get it noticed rather than links in navigational bar. 

3. Internal links define site structure

Internal links, be it navigational links, menu-bar links or footer links helps Google understand the structure of your site. Along with the structure, they also establish the hierarchy of the site. It let Google understand which are high authority blog posts from the rest of the blog posts.

Having that said, it is not possible to add all links in navigation or menu bars. The contextual links placed within the blog post can also serve this purpose. Besides that, there are several benefits of placing internal links within the blog post.

4. Improves ranking for certain keywords

Hyperlinks, whether they are the internal or external help to improve the ranking of the keywords. Hyperlink gives extra weight to the anchor text being used in the link.

With the help of internal links, the author can use important keywords to tell a search engine that, these keywords convey special meaning for the blog post being hyperlinked. Have a look at below hyperlink:

Off-Page SEO Techniques

I have purposely used Off-Page SEO Techniques keyword to add extra weight and associate these keywords with the blog post on off-page SEO techniques.

When Google crawler crawls your web pages, it associates these keywords used in anchor text with the hyperlinked blog posts. Thus and so, allowing blog author to improve the ranking of the keywords.

The author does not have a choice to choose the keywords being used in the external link. However, in an internal link, all important keywords, which matter for your blog can be used in well established contextual writing.

Best practices for adding internal links:

1. Add internal links in the flow of the content: 
Generally, we add links to several articles in the sidebar and menu sections for easy site navigation. Though, if you add internal links within the flow of the content, it could be more beneficial from SEO perspective. Since there are more chances a user could notice it and possibly follow it for further reading.

2. Do not place irrelevant links until it's necessary: Internal links should be added only to contextual places. Adding irrelevant links wouldn't please your readers as well as Google.

3. Add links on popular pages linking to non-performing pages: Use your popular blog posts to link other important posts on your blog. Your highly ranked blog posts can help to distribute link juice across your blog. This will help increase the ranking of the non-popular web pages.

4. Use targeted keywords in anchor text: Author can use targeted keywords to establish a connection between the post and keywords being used in anchor text. Google will come to know that your blog post hosts information relating to the keywords.

5. Use alternate keywords in anchor text for the same link: A particular blog post can be linked through the variety of the linking text. Use a combination of alternative keywords to link to your blog post.

6. Link ratio: A linking ratio should be maintained between the internal links and external links. Also, there should be a limitation on the number of links being used as to the length of the overall blog post.

Conclusion:

We had a look at what is internal linking. We discussed the benefits of internal linking and how internal links can boost your blog ranking.

Internal links can help to boost PA on non-performing pages by using popular pages to link. Internal links also increase user engagement resulting in a lower bounce rate and hence increasing the conversion rate and revenue.

Internal links help to define the site structure and hierarchy of the web pages. It also helps to improve the ranking of certain keywords used in anchor text.

Furthermore, we had a look at the best practices for adding internal links to boost your blog ranking.

Please share what is your story on the topic. Also, do not forget to share it on your Facebook, Twitter, Pinterest, and Instagram.
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Top 10 Free Image Sources for Commercial Use

Top 10 Free Image Sources for Commercial Use

A picture is worth a thousand words. It could say a lot of things if chosen wisely. It puts life in your dull blog post. An image could help you convey the key message or complex task effectively than describing it in long writing. In this post, we will have a look at Top 10 Free Image Sources for Commercial Use.

Finding relevant images which are beautiful and catchy is really tough. You may find them on the internet, but those might not be available for free to use.  In order to use them on your blog, you will have to buy them.

For new bloggers, it wouldn't be reasonable to buy these paid images especially when they come with so high price. Also, we keep on creating new blog posts every in a while. Hence purchasing these images for every requirement wouldn't be a nice idea.

So let's find out what are the free image sources for commercial use from where we can get beautiful and high-resolution quality images.

Source# 1: Pixabay.com

pixabay

Pixabay ranks first in our top 10 list of free images sources for commercial use. It hosts a wide range of beautiful images and videos which you can use for your blog.

It has beautiful images, clip arts, vectors images featuring corporate lifestyles, working professionals, so on and so forth. You can apply filters to refine your search result.

The best part is you can utilize these images absolutely for free. All the images and videos provided by Pixabay are provided under Creative Commons Zero (CC0) meaning you can utilize them for free even for the commercial use. There is no need of giving attribution for these images and you can copy, modify, distribute or use them as you wish. Isn't that amazing! 

Source #2: Pexels.com

pexels

Just like Pixabay, Pexels also has a great library of beautiful images. These images are again licensed under the CC0 which alternatively means "no copyright reserved", which gives you the freedom to use these images the way you want without giving credit to the owner of the images.

Pexels boast to have 40,000+ free stock images in their library and every month they add 3,000 new images into their collection. All these images are either handpicked by the site users or sourced from other free image service provider sites.

The authors of the Pexels believe to promote a mission "Empowering Creators" which inspires designers, writers, artists, programmers and other creators to utilize these free beautiful photos in their work.

Source #3: Unsplash.com

unsplash

Another great source of free stock images for commercial use! Unsplash claims to have over 300,000 free high-resolution photos in their library and they keep on adding thousands of images on daily basis into their library.

As per Unsplash they allow users an irrevocable, non-exclusive copyright license to download, copy, modify, distribute, perform, and use photos from Unsplash for free, including for commercial purposes, without permission from or attributing the photographer or Unsplash, but this license does not include the right to compile photos from Unsplash to replicate a similar or competing for service.

Also, they refrain users from using trademarks, logos, or brands that appear in Photos and People’s images if they are recognizable in the Photos. Of course which totally makes sense!

Something impressing about Unsplash as they claim that their photos have been used by big brands like Apple keynotes, default theme shipped with Wordpress, etc.

Source #4:  StockSnap.io

stocksnap

There adds one more name to the list of photo providers under CC0 license. This means it allows you to download, copy, modify, and distribute the photos, even for commercial purposes, all without asking permission and giving attribution to the owner.

Something unique about StockSnap is that they let you filter images by date, trend, views, downloads and favorites.

Source #5: Altphotos.com

altphotos

Altphotos (AP) provides easy and quick access to high-resolution, quality free pictures that you can use in your work. Currently, AP shares 2845+ free images and this number is constantly growing. They add new carefully selected and tagged images on the regular basis.

All the free images hosted on AP are licensed under CC0. Besides being a small team AP provides a good amount of images and quality images for free.

Source # 6: SnappyGoat.com

snappygoat

SnappyGoat have 13,990,108 free public domain CC0 images. All available for free to use for a commercial and personal purpose.

Don't go by the look of the home-page. The home-page features old style clipart images which actually puts in doubt if this site really has quality images you are looking for. To testify its worthiness I made the search for a few terms and it actually revealed some great pictures.

Source # 7: Flickr.com

flickr.com

I have purposely added Flickr to the 7th position in our list of free image sources for commercial use for the reason that it provides premium images along with CC0 images and in order to use its services, you will have to register an account with Flickr.

Flickr was created by Ludicorp in 2004 and later acquired by Yahoo in 2005. Despite registration, it provides stunningly beautiful images. It also provides a hosting place for your own images and videos.

In order to list only images licensed under CC0, you will have to use filter available on the site which quite cool and offers a variety of unique preferences to apply to image search.

Source #8: FreeQration.com

freeqration

FreeQration has a collection of over 2,527,664 free images, vectors and illustrations licensed under CC0. Most of these images are collected from the well-known sources such as Pixabay, Unsplash, Freepik and the rest popular free image websites.

The filter available on left side of the screen lets you choose the source for the images. You could locate some of the high-quality images listed under Editor's choice option available on the home page.

Source #9: Flaticon.com

flaticon

Well, this is not any free image source provider. Flaticon offers users, high-quality totally editable vector icons that can be used in both personal and commercial projects. It hosts around 581,000 vector icons, one of the largest database of free icons available in the world. They receive around
4 million monthly visits.

You can download these icons in PNG, SVG, EPS, PSD and BASE 64 formats. You can download these icons in 6 different sizes and in the color you wish. An app available on this site lets you create amazing pattern designs with icons set available on the site.

Renowned brands like Google, Adobe and many others use icons from this site. Having said that all, you will have to attribute Flaticon if you are using these icons in your work. You can go for premium services if you don't wish to attribute the source of the icons.

Source #10:Freepik.com

freepik

In 2010 a group of three brothers created Freepik with other resources by their side, the largest search engine in the world of free vectors. Three years later with the high-level success of Freepik, they decided to launch Flaticon we discussed in source #9.

Freepik provides high-quality graphic designs in the form of illustration, i.e. vector images, PSDs and even images for personal as well as commercial use.

The popularity of Freepik is not less than Flaticon. They receive monthly visits from 30 million users from around the world. In order to use these images/vectors for free, you will have to attribute the author of the images. With the minimal fee, you can use these images without attributing the owner.

Conclusion:

With these sources mentioned above, now no one can stop you from creating stunningly beautiful blog posts. The sky is the limit. Use them appropriately in your blog posts and create art pieces that everyone would love to visit time and again.

Let me know through your comments if you like this blog post. Also, do not forget to share it on social media.

Thanks for your valuable time!

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Top 5 Advertising Programs to Earn Money from

Top 5 Advertising Programs to Earn Money from

In our last post, we talked about monetizing a blog and earning money through various channels. Placing relevant ads in the content and sidebar is one of the easiest and traditional way of monetizing your blog. In this post, we are going to discuss top 5 advertising programs we can use to earn money from a blog.

If your blog has a good readership in greater extent these advertising programs will start giving you earnings in no time. Though if your blog doesn't have visitors in greater volume, no need to worry about. Just keep on publishing content on a regular basis which readers would like to read. Little drops of water make a mighty ocean.

Eventually, readers would come to your blog and make your advertising program successful. That was the story with my first blog. With no visitors to increased visitors which in return made my dream of earning money from my blog possible.

So without talking much further let's have a look at some of the top 5 advertising programs widely known in blogging sphere:

1. AdSense


It was so much of excitement when my first AdSense cheque was delivered to my address. Back then there was no Facebook, but I do remember that I posted my second cheque on my Facebook account though.  Later on, I had this opportunity to see the Adsense cheque a couple of more times.

Google's AdSense Program was launched in March 2003 and ranks top in our top 5 advertising programs. It was named as Content Targeting Advertising. It is so widely known than any other advertising programs and ranks #1 in the current time. Every new blogger who thinks of putting ads on a blog definitely tries their luck with the AdSense program.

Google AdSense is CPC (Cost Per Click) based advertising program. Google pays to the blog owner when someone clicks on the ads. The ad content is entirely managed by Google and is relevant to the blog content most of the times(referred to as contextual ads). So the blog owner just has to place the HTML code provided by AdSense into the appropriate places on the blog.

2. Media.net

Media.net is the #2 largest contextual advertising platform in the world in terms of revenue. They are the top #5 largest ad tech company in terms of market cap. With 800+ employees, offices in many countries and clients list ranging from Forbes, Meredith, MSN, Yahoo, Reuters to NY Daily News and many more.

The Media.net advertising program is easy to register and doesn't require waiting to get your account approved. There is no restriction on getting minimum traffic to your blog to start earning money from. It offers CPC based ads for publishers to display on their blog.

The minimum payout threshold is $100 and can be redeemed by Wire transfer or PayPal account.

3. Amazon CPM ads

Amazon CPM ads is a very good alternative to Google AdSense program. AdSense account has a longer approval process. Whereas Amazon CPM ads can be set-up in no time with the Amazon Affiliate program. Below is an example of Amazon CPM ad:



Amazon CMP ads are based on CPM (Cost per thousand) method. Meaning you get a certain amount of money on displaying a thousand impressions of an ad. Irrespective of those ads are clicked or not.

Amazon is a great brand in itself to trust. Amazon CPM offers a monthly payout option. It lets you display ads from other networks we are discussing here in case there are no ads to display from Amazon.

4. Propeller ads

Propeller ads offer CPA(Cost Per Action), CPI(Cost Per Install), CPL(Cost Per Lead) and CPM based ads. It lets you optimize your ads to reach your maximal earning potential.

As they say on their website, Propeller ads have 700 million ad impressions on a daily basis, 100 thousand websites in their ad network, 4600 ad campaigns and 6000 active publishers.

You can display the web, mobile,  and even video ads on your website. Propeller ads offer multiple payout options so the publisher does not have to wait for a long period to get paid. Propeller ads offer a real-time statistics to understand the best-earning source and which ads or web pages drive more income to the publisher.

PropellerAds

5. Chitika

Last but not least in our top 5 advertising programs is Chitika, another renowned name when it comes to deciding on a qualitative advertising program for publishers to earn money from. It was founded in 2003 and have won many awards for providing best advertising solutions in the industry.

Chitika displays ads based on the blog content. They claim to have a network of more than 350,000 quality publishers. They serve around 4 billion targeted ads per month and have access to top-tier advertising partners like Yahoo, SuperMedia and HomeAdvisor.

The signup procedure is very easy and requires no waiting time to get your account activated. The payout options are amazing. A minimum $10 can be redeemed by PayPal account or you can wait for it to reach $50 and get paid by cheque.


Conclusion:

We discussed the top 5 advertising programs which we can use for our blog to earn money from. So if any particular program doesn't work on your blog, then you know that there several alternatives to try.

These advertising programs are well renowned and can earn revenue irrespective of whether you are new to the blogging sphere or your blog has low or high volume traffic.

Try these advertising programs in conjunction with one another, experiment a little and see what works best for you. In order to earn better revenue, build more traffic to your blog. More visitors replicates the chances of earning revenue through advertising channels. The key to the success here is quality content and regularity.

With that tip, I'll take your adieu. In our next article, we will discuss some of the top affiliate programs we could join and make money from them. Please like, share and comment if you like this blog post. Thanks! 👀
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How to Make Money by Blogging

How to Make Money by Blogging

Thousands of bloggers make money by blogging and we are briefly going to have a look at how to make money by using your blog. Believe it or not, most of the bloggers today come up with the prime intention of making money online after hearing such stories. But the prime question still remains unanswered. How to make money by blogging?

Monetizing your blog through ad channels, referral programs, and affiliate programs are some of the ways to earn money online. Also, it seems reasonable to share what you love with the rest of the world through your blog and in return earn money for it.

In today's time if your blog has a significant amount of traffic coming in, then there are good chances of generating revenue and make money by blogging using this traffic. In this post, we will have look at what all are the possible methods through which we can make money by blogging.





I have listed these methods in two categories:

I. Basic methods:

1. PPC (Pay Per Click) Advertising

In Pay-per-click advertising, an advertiser pays to the blog owner when a displayed ad is clicked by the blog visitor. Pay-per-click advertising is also known by the term Cost-per-click.

A blog owner isn't paid until a user clicks on the ad. In other words, you will not make money with you blog for displaying ads but those have to be clicked by the visitors. Google Adsense program is a very good example of PPC advertising.

2. CPM (Cost per thousand impressions) advertising

Cost per thousand impressions as the term itself explains that a blogger gets paid for a thousand impressions of an ad from a blog page. An impression is nothing but a single occurrence of an ad in a web page.

So if a particular blogger charges $1 for 1000 impressions, he will receive $1 on completion of 1000 views of an ad. Amazon CPM is an example of CPM advertising.

3. Affiliate marketing

Affiliate marketing is a bit different from above two methods we discussed. It has a huge potential to make handsome money with your blog. Most of the renowned bloggers use this method as a primary source to make money by blogging.

In an affiliate marketing, a blogger displays an ad or link for a sale of a product or service from the advertiser's website. On a successful sale of a service, a blog owner receives a certain share of the sale as his revenue.





4. Donations

Well, this is a bit grey area and this method may work and may not in some cases. It totally depends on your blog traffic and overall goodwill of your blog. If you have leadership and good bonding with readers it might work.

So usually a blogger places a PayPal link and asks readers to donate the blog owner. Of course, the approach has to be humble, your blog must add value to the readers and you must have a good relationship with the readers.

5. Blog Selling

You might have heard about the selling of the online businesses to a third party and earn a revenue through it. The best example would be that of YouTube. It was created by three former employees of PayPal. In a year later it was bought by Google in the year 2006 for US$1.65 billion.

But it just doesn't work like that. Someone would buy your blog only if they feel it has potential and it would be beneficiary for them in future. So for it, you will have to work on making it popular and earn goodwill for the same.

II. Advance methods:

1. Writing a sponsored blog post or a review

A positive traffic flow to your blog brings all new channels of opportunities you can make money through. Writing a detailed and factual review is one of them.

A sponsored blog post or a review which is up to the mark can convert your blog visitors from normal readers to a consumer.

Additionally, you can generate a revenue through the lead you just converted. Though in order to earn readers trust a review has to be unbiased and based on the true facts.

2. Paid membership service

A paid membership service may include exclusive web pages which are password protected and available to members only. It also could be a premium series of emails sent to the members only.

If your blog is about providing solutions to the problems of the readers, a paid membership service might work just well in the course. You may think of providing exclusive solutions to the reader's problem which are scarcely available in the market.

Two key points to remember while providing paid membership service are:
Your service has to be superbly qualitative and users must feel it valued for the money they are paying.

There has to be regularity as how often a visitor will be able to use the service in a pre-decided time.




3. Sell ebooks, products or services

Selling ebooks, products or services which are relevant to your blog content may also generate revenue for you.

In this matter, WordPress like platform helps a lot to set up space for selling ebooks, digital services and even physical products. There are various plugins that make your job painless and assist you in the selling process.

4. Event marketing

Event marketing is nothing but promoting products, services or brand through personal interactions with the visitors. It could be in the form of webinar or live workshop.

Event marketing helps advertiser directly connect with their end user, it enables smooth flow of interaction, question and answers are exchanged in real time.

Arranging such events through your blog not only creates revenue channels but increases chances of getting larger exposure to your blog on the internet.

Conclusion:

The basic methods to make money by blogging are PPC advertising, CPM advertising, affiliate programs, donations and blog selling. These are widely used methods and may generate the least income as compared to advanced methods.

The advanced methods to make money with your blog includes writing sponsored reviews, paid membership service, selling products or services and event marketing.

These are advanced methods and may require a setup on your blog. The earnings earned through these methods is higher as compared to the basic methods listed above.

If you think there are more ways possible to make money by blogging, then let me know through your comments. Let us know what was your experience.

Stay tuned for our next blog post and support me through your comments, shares and likes. Thanks!

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Use Yoast Plugin for Blogspot/ Blogger (and non-WordPress Platforms)

Yoast plugin for Blogspot and non-Wordpress blogs

Yoast is a very powerful WordPress plugin that makes bloggers life hell lot of easy. Yoast provides a great solution by suggesting minor updates to your blog posts to optimize it for the search engines. Within this post, I'll share a trick to use Yoast plugin for Blogger and non-WordPress platform. I have made the post a little descriptive to cover all the aspects so that all my fellow bloggers would get benefited from it.

Yoast is amazing

The first time I got to know about Yoast plugin, I wished Yoast plugin for Blogger was available. Just in case you want to know the features offered by Yoast have a look here. I tried and looked for the information on the internet if there exist any solution, but couldn't locate any.

I really liked Google's Blogger platform from the very start of my blogging experience to till date. But not having a Yoast plugin for Blogger was upsetting me inside. Changing blogging platform just to use Yoast didn't sound a wise decision to me. 

Then, an idea rushed into my mind. What if I'm able to use Yoast plugin for my blog regardless of the platform on which it exists. Let me explain you this in more detail, but before that let's understand how Yoast plugin works.

Webmasters who are familiar with SEO techniques know that we perform a couple of checks to ensure our blog post is search engine friendly. Similarly, what Yoast does is, it analyzes your blog-post content and based on the content written in the post it gives you suggestions to improve it. 





Meaning Yoast checks your blog post content line by line and word by word. Based on the checks, it displays notifications at the bottom. These notifications basically highlight several SEO checks in bullet points that should be present in your blog post. This can be done manually but it takes a lot of efforts and could be a quite tedious job to do.

Red bullet point means that you have done something terribly wrong in your blog post from SEO point of view. Orange denotes that content is fine but still it can be upgraded for the best result. Green bullet point represents that you have done a good job optimizing the content.

Limitations of the Yoast plugin

Now, in order to use Yoast plugin on your blog and validate the content, the prime requirement is that you should have a WordPress blog. I have dug the internet for many days and it seems that there is no alternative but that you must have a WordPress blog to use Yoast plugin. 

Let me add more twist to the story. Having an ordinary free version WordPress blog is not enough as it would not let you install any plugins on your blog. It requires a storage place where you can install the plugin which is not possible with the free version WordPress blog.

This leaves you two choices. i.e either you buy hosting space and install the WordPress or self-host your blog which will save your hosting cost. Buying hosting space is out of the question as we don't want to waste our money just for the sake of using a plugin. A self-hosted blog could be possible but then you will need to have a sound level of knowledge to manage the blog and install the necessary software.

The solution to use Yoast plugin for Blogger and non-WordPress platforms

Now the solution I'm going to share would overcome all the problems we discussed above. First thing first. You will have to find out a free WordPress hosting service provider to host your dummy blog. There are a couple of sites which provide free WordPress hosting.

I find 000webhost the most popular and renowned hosting service provider than rest of the sites. They will let you install latest WordPress software and provide great support to keep your WordPress software and plugins to the latest version. They provide hosting space totally free of cost. 

Now let's come back to our main purpose of installing Yoast plugin. Once you are 000webhost you will have to register an account to get the free hosting space. While registering you will be asked to enter an email address, password and domain name for your blog. Enter these details and create a 000webhost account.

Register for 000webhost. Free WordPress hosting

On successful registration, you will be redirected to the member's area. You will be asked to verify your email before you proceed to create a website. Just verify it by clicking on the link you have received in your mailbox.






Once verification is done, your website will be active and you will be able to do a further modification to the website. Click on the Manage Website button as indicated in below screenshot.

Activate 000webhost website

Now to install WordPress software, click on the Install Now button just below the text Build WordPress Website as indicated in below screenshot.

Install WordPress on 000webhost

The next process requires to create WordPress account by providing username and password for managing WordPress blog.

Creating WordPress account

After clicking on install button, WordPress software will start to get installed. It will take 1-2 minutes. After installation click on Go to Configuration Page. A new page will open and will ask to enter credentials for WordPress blog.

On successful login, you will be redirected to WordPress dashboard page as like below picture.

WordPress Dashboard

Now in above picture, you will see Plugins option in the left sidebar. Move your mouse over it and select Add New link from the options that have been poped-up. Click on the Popular tab and you will see Yoast in the top results. Click on the Install Now button to install the Yoast plugin. After installation, you will have to click on Activate button from the same window to activate the plugin on your website.

With this step our installation process is complete. Now to use Yoast plugin for Blogger/ non-WordPress platforms follow the simple trick mentioned below. I am going to demonstrate this for a Blogger blog. Keep the WordPress blog open in the one tab of your browser and open Blogger blog in a different tab.

Let's say we have completed writing the Blogger blog post and want to optimize it for the SEO. Now, since we don't have Yoast plugin on the Blogger, we are going to copy the blog content from Blogger and optimize it on the WordPress.

We will copy the HTML code which is been generated at the backend to retain the formatting. Hence after writing the complete blog post, click on the HTML tab to view HTML code of the blog post. See below picture for more information.

Blogger HTML View

Copy entire text displayed in the HTML view and toggle to the WordPress window. From the dashboard page, mouse hover the Posts link and click on Add New option.

WordPress - Create a new post

It will open a post editor window. Now click on the Text tab in the upper right corner of the post editor box. Paste the copied content in the textbox. Similarly, copy the blog post title from Blogger to WordPress.






After this process, scroll down a bit and locate Yoast SEO box below the post editor. Here, enter focus keyword of your post to get the best result from your SEO strategy. See the below example.

SEO analysis report of the Yoast plugin

If you scrolled a bit more in your WordPress window, you will see an analysis report generated by Yoast plugin. Red points indicate that these changes need to be made in your blog post to make it SEO compliant. Orange indicates areas of improvement to make it even better. Green ones are just fine and no need to worry about it.

Once you have made all the changes and converted as many red and orange points into green one, you have done optimizing work for your blog post.

After this process, you will have to click on text tab again to get the updated HTML code for the revised content. Copy the entire text and paste it into the HTML tab of your Blogger post.

Conclusion:

This is how you will be able to use Yoast plugin for Blogger / non-Wordpress platforms which do not support Yoast plugin. The procedure requires a little effort from that of the WordPress users. But once you have set up the WordPress blog as we discussed, you will only have to do the copy paste work.

With this trick, you will have Yoast at your feet and you would be able to do the SEO task with more convenience. Since using Yoast is time savvy, you will be more productive and your posts will have more weight from SEO point of view. Happy optimizing! 

Please do not forget to like, share and comment and share your love. 😊
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10 Free Blogging Tools Every Blogger should have

10 Free Blogging Tools Every Blogger should have

The top list of 10 Free Blogging Tools Every Blogger should have! I very much guarantee that these free blogging tools will make your blogging much productive at no cost.

My starting journey of the blogging experience was much like connecting dots. One thing led to another and I got answers to my questions. But nowadays the competition is so high that you will have to stand on your toes to be in the game. Time plays a very vital role here.

When you blog you have to look at every aspect of creating, updating and promoting your blog posts. You will also have to check your progress and see if you are on right track. Managing all these tasks with the help of free blogging tools makes the life of a blogger a lot easier.

These free blogging tools will help you take your blog absolutely to the new level. It will save your time and allow you to create more posts, understand your scope, overcome the difficulties and connect with other bloggers and the audience. Success in achieving these goals at the greater pace will ensure the faster growth of your blog.

Below is the list of the best 10 free blogging tools every blogger should have to pull the target audience in:

1. Google Analytics

Google Analytics

At #1 in our list of free blogging tools is Google Analytics, the free service offered by Google that tracks and reports traffic/visitors of your website. It is one of the most widely used analytics service used by the majority of the webmasters.

Google Analytics will let you:
  • Review online campaigns by tracking the quality of blog pages and conversions. It can provide you with details of the sales made, leads generated, visits to the specific web page or downloads of a particular file made on your site.
  • The detailed reports can provide in-depth information containing where did visitors come from, how long they stayed, their geographical location, whether a mobile or desktop user, browser and language details and so on.
  • Google Analytics let you identify poorly performing web pages and provides you with a tool to increase the performance of these pages.
  • A user can track 100s of websites they own and monitor sites having pageviews up to 5 million.
  • Google Analytics let you integrate the analytics services with other Google services like Blogger, Search Console, AdSense, AdWords and various other tools and services.

2. Google Search Console

Google Search Console

Google Search Console is another free blogging tool or service provided by Google, like many other free services they provide. Search Console tool allows bloggers or webmasters to optimize their website and make it ready to display in Google search.

With Google Search Console you can:
  • Submit sitemap of your website for Googlebot to crawl.
  • Write and submit the robots.txt file and set the instructions for Googlebot on which pages to be indexed
  • A blogger can check the internal and external links to their website.
  • Can track the URLs which are not crawled by Googlebot and fix the errors for the same in order to include them in Google SERPs.
  • Can check for the keywords your website has appeared into Google SERPs, what rank your website holds and click-through rate for the same.
  • A blogger can set the preferred URL among the various versions of the URL that will be displayed in SERPs
  • A blogger can customize web pages to display rich search results in SERPs, can improve the HTML code and optimize pages for AMP.
  • A blogger can demote certain site links from SERPs for which he does not wish to appear.
  • Blogger can track the penalty notifications for manual actions and take the necessary steps to avoid it.

3. Google Keyword Planner

Google Keyword Planner

If you are blogging for quite some time or know how important it is to rank in the search engine, then you must be knowing the importance of using the right keywords for your blog posts. Google has created an amazing tool to make your job easy by suggesting the right keywords for your blog post.

Google Keyword Planner tool identifies right keywords for your blog post. This tool suggests the trending keywords that could be used for a particular phrase or entire post altogether. Along with the keywords, it also shows statistics like, how many users searched for the term, difficulty level, etc.

Google Keyword Planner is mainly designed for advertisers on the Google Adwords program. However, webmasters and blog owners can use this tool without worrying to use Adwords. You will find plenty of information related to advertising while using this tool. However, you can ignore it and focus on finding relevant keywords for your blog post.

4. Yoast

Yoast

Yoast is truly an amazing plugin that is specifically created for Wordpress users. I wish it was, or something like it, available on Blogger and other platforms. It does a wonderful task by giving important suggestions to make your blog post SEO compliant.

If you have Yoast then you don't have to worry about managing On-Page SEO. Yoast will take care of it. Yoast will highlight important points in red that a blogger has missed out on the blog post. A blogger has to make minor tweaks to the post content and ensure all red points are converted into green points.

Yoast will help you with the below things:
  • Yoast helps to write a captivating title for your blog post.
  • It gives you suggestion about using the right keywords and its placement in the article.
  • It will give you suggestion on adding right numbers of internal links within the post
  • It helps you break lengthy paragraphs into small ones.
  • Yoast helps to write clear and descriptive call to action for your blog post.
  • It also helps write and manage multiple keywords for a single blog post
  • It gives you suggestion on the right use of transition words(most important, because, hence, etc.) in the blog post
  • Finally, it helps you with choosing the right category and tags for the blog post.

5. Grammarly

Grammarly

Everyone put their efforts when it comes to writing a good qualitative blog post. Though we are human beings and may tend to do mistakes. Any author wouldn't want his visitors to have any unpleasant reading experience. For authors like me, for whom English is not a primary language, Grammarly like free blogging tool becomes a lifesaver.

Grammarly tool constantly keeps on checking your writing. It not only highlights your mistakes but also will give you suggestions to correct your mistakes. All these checks and corrections can be made in real time with the help of this tool.

So what things Grammarly will help on? Here's the list:
  • Grammarly will look-after your critical grammar and spelling mistakes.
  • It will suggest you right words based on the context of your writing.
  • It will suggest you the correct punctuation marks in the places necessary.
  • The premium version also helps you with plagiarism check, sentence structure, and vocabulary enhancement suggestion.
There are mainly three ways you can use this tool.
  1. Write content in a word document, upload it to Grammarly website and correct your mistakes.
  2. Copy-paste your content in Grammarly web interface and correct your mistakes.
  3. Install Grammarly plugin in your web browser and it will take care of every writing you do on the web through the browser.

6. Facebook Page Insights

Facebook Page Insights

Just like Google, social media platforms also have a key role to play in communicating with your site visitors. Hence it is really important to analyze your social media engagement. Facebook is one of the highest popular social media platforms used by almost every site owner.

Though having a strong presence on Facebook is not enough. What if we could analyze our Facebook engagement, decide our strategy and work towards our targeted goals. Facebook Page Insights comes directly therein. It is an absolutely free service run by Facebook and very easy to use.

On a Facebook Page Insights landing page, you will find last seven days performance of your Facebook page. Further, a page owner can have in-depth details on total likes, new likes, a total number of unique visitors who viewed your page, posts views and different engagement types.

7. Twitter Analytics

Twitter Analytics

Twitter Analytics is another free blogging tool which will let you analyze your twitter tweets and followers. We have already seen how Facebook Page Insights could benefit us. With the Twitter Analytics metrics on your hand, you can decide your Twitter strategy and ensure your reach to the end audience grows.

Twitter analytics will provide you with details on demographics of Twitter users and help you learn about your audience. It will help you understand what type of content (textual, images, infographics, video, etc.) is being liked by the visitors. A time and the days when most of the users are active. Which hashtags are being successful?

8. Canva

Canva

If you haven't known by now what Canva is, let me have that opportunity. It is an internet based application to create stunningly beautiful graphics (images). Many bloggers use it to create images for their blog posts and social media accounts. It is absolutely free to use and in fact, many beginner levels and even professional designers use it.

This free blogging tool can be used for both the purposes. i.e. to edit and even create images from the scratch. The drag and drop functionality makes the designing job even easier for those who are not familiar with designing applications like Photoshop or Illustrator.

Canva let you have plenty of layouts, free-images, icons, shapes, and fonts. With this tool, you can create images for your blogs, banners, social media images, brochures, emailers, book covers, infographics, photo collage and what not!

9. SEOprofiler

SEOprofiler

SEOprofiler is a free cloud-based SEO tool another free blogging tool that helps you with all SEO tasks from optimizing your web pages to tracking your competitor's data. There are even better services available on the internet but those come with the premium account.

SEOprofiler itself offers limited services but it is worthy to try for free. It offers SEO tools which mainly helps you with the below tasks:
  • Rank Monitoring: It gives you statistics on your daily ranking in search engines like Google, Yahoo, and Bing.
  • Website audits: It provides weekly reports based on the sitewide audit which consist of content update suggestions from an SEO viewpoint.
  • Link analysis: By allowing to connect with Google analytics data of a website it ensures to integrate both the SEO data and visitors behaviour. This helps in the better planning of the marketing strategy.
  • On-page SEO: The weekly audit helps in updating the content for grammatical mistakes, spelling mistakes, sentence reformation and maintaining internal link profile.
  • Competitive intelligence: By providing information on competitors keywords, his link profile, backlink sources SEOprofiler helps to make your place in the race.
  • Link building: It provides information on free web directories, places where you can include your site links.
  • Keyword research: SEOprofiler will provide all statistics on currently ranked keywords. It will let you monitor URLs based on the keywords, will find link building opportunities and also will suggest keywords for your blog posts.
  • Social media: SEOprofiler could monitor your website presence on a social networking site. The statics could help in the better planning of the social media strategy.

10. HootSuite

HootSuite

Every blogger has at least an account or two on social media platform to promote their content. A blogger like me who manages everything by own, HootSuite as a free blogging tool comes very handily managing all social media accounts.

HootSuite platform will let you manage your different social media accounts through a single interface. HootSuite not only saves your time managing multiple accounts but also make it less cluttered to keep track of every social media post and respond to reverts that come through these channels.

With the free plan, you can manage up to 3 social media accounts through HootSuite. The free service will also provide basic analytics reports of your social media activities. You can schedule up to 30 posts in advance on each social media profile. It will let you integrate your RSS feed.

Conclusion

We have seen the list of 10 blogging tools that every blogger should have. These tools will help you in everyday blogging affairs and make your job pain-free. The data provided by these apps will help you grow your reach to the end audience.

The statistics and the refinery suggestions made by these tools will help you produce more quality content. These tools will help you stay a step ahead in the blogging run, will improve your blogging experience and will save your time. Saving time will help you produce more things and will make you more productive.

I hope you had a good time reading this post. Please share and comment if you like this post and stay tuned for more such posts.
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Hi. I am Ramesh Wetkoli. Three things I try to include in my blog posts are creativity, useful insights, and trendy information. I.T. graduate and working professional. I have leveraged 6+ years of work experience in I.T. industry and learnt various technologies, providing merchandizing support and handling digital marketing responsibilities.

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