Use Yoast Plugin for Blogspot/ Blogger (and non-WordPress Platforms)

Yoast plugin for Blogspot and non-Wordpress blogs

Yoast is a very powerful WordPress plugin that makes bloggers life hell lot of easy. Yoast provides a great solution by suggesting minor updates to your blog posts to optimize it for the search engines. Within this post, I'll share a trick to use Yoast plugin for Google Bloggers and non-WordPress platform. I have made the post a little descriptive to cover all the aspects so that all my fellow bloggers would get benefited from it.

Yoast is amazing

The first time I got to know about Yoast plugin, I wished that something similar was available for Google's Blogger platform. Just in case you want to know the features offered by Yoast have a look here. I tried and looked for the information on the internet if there exist any solution, but couldn't locate any.

I really liked Google's Blogger platform from the very start of my blogging experience to till date. But not having a Yoast plugin for Blogger was upsetting me inside. Changing blogging platform just to use Yoast didn't sound a wise decision to me. 

Then, an idea rushed into my mind. What if I'm able to use Yoast plugin for my blog regardless the platform on which it exists. Let me explain you this in more detail, but before that let's understand how Yoast plugin works.

Webmasters who are familiar with SEO techniques know that we perform a couple of checks to ensure our blog post is search engine friendly. Similarly, what Yoast does is, it analyzes your blog-post content and based on the content written inside the post it gives you suggestions to improve it. 

Meaning Yoast checks your blog post content line by line and word by word. Based on the checks, it displays notifications at the bottom. These notifications basically highlight several SEO checks in bullet points that should be present in your blog post. This can be done manually but it takes a lot of efforts and could be a quite tedious job to do.

Red bullet point means that you have done something terribly wrong in your blog post from SEO point of view. Orange denotes that content is fine but still it can be upgraded for the best result. Green bullet point represents that you have done a good job optimizing the content.

Limitations of the Yoast plugin

Now, in order to use Yoast plugin on your blog and validate the content, the prime requirement is that you should have a WordPress blog. I have dug the internet for many days and it seems that there is no alternative but that you must have a WordPress blog to use Yoast plugin. 

Let me add more twist to the story. Having an ordinary free version WordPress blog is not enough as it would not let you install any plugins on your blog. It requires a storage place where you can install the plugins which is not possible with the free WordPress blog.

This leaves you with the two options. i.e either you buy hosting space and install the WordPress or self-host your blog which will save your hosting cost. Buying hosting space is out of the question as we don't want to waste our money just for the sake of using a plugin. A self-hosted blog could be possible but then you will need to have a sound level of knowledge to manage the blog and install the necessary software.

The solution to use Yoast plugin for Blogspot and non-WordPress platforms

Now the solution I'm going to share would overcome all the problems we discussed above. First thing first. You will have to find out a free WordPress hosting service provider to host your dummy blog. There are a couple of sites which provides free WordPress hosting.

I find 000webhost the most popular and renowned hosting service provider than rest of the sites. They will let you install latest WordPress software and provide great support to keep your WordPress software and plugins to the latest version. They provide hosting space totally free of cost. 

Now let's come back to our main purpose of installing Yoast plugin. Once you are 000webhost you will have to register an account to get the free hosting space. While registering you will be asked to enter an email address, password and domain name for your blog. Enter these details and create a 000webhost account.

Register for 000webhost. Free WordPress hosting

On successful registration, you will be redirected to the member's area. You will be asked to verify your email before you proceed to create a website. Just verify it by clicking on the link you have received in your mailbox.

Once verification is done, your website will be active and you will be able to do a further modification to the website. Click on the Manage Website button as indicated in below screenshot.

Activate 000webhost website

Now to install WordPress software, click on the Install Now button just below the text Build WordPress Website as indicated in below screenshot.

Install WordPress on 000webhost

The next process requires to create WordPress account by providing username and password for managing WordPress blog.

Creating WordPress account

After clicking on install button, WordPress software will start to get installed. It will take 1-2 minutes. After installation click on Go to Configuration Page. A new page will open and will ask to enter credentials for WordPress blog.

On successful login, you will be redirected to WordPress dashboard page as like below picture.

WordPress Dashboard

Now in above picture, you will see Plugins option in the left sidebar. Move your mouse over it and select Add New link from the options that have been poped-up. Click on the Popular tab and you will see Yoast in the top results. Click on the Install Now button to install the Yoast plugin. After installation, you will have to click on Activate button from the same window to activate the plugin on your website.

With this step our installation process is complete. Now to use Yoast plugin for Blogger/Blogspot and rest of the blogging platforms follow the simple trick mentioned below. I am going to demonstrate this for a Blogger blog. Keep the WordPress blog open in the one tab of your browser and open Blogger blog in a different tab.

Let's say we have completed writing the Blogger blog post and want to optimize it for the SEO. Now, since we don't have Yoast plugin on the Blogger, we are going to copy the blog content from Blogger and optimize it on the WordPress.

We will copy the HTML code which is been generated at the backend to retain the formatting. Hence after writing the complete blog post, click on the HTML tab to view HTML code of the blog post. See below picture for more information.

Blogger HTML View

Copy the entire text displayed in the HTML view and toggle to the WordPress window. From the dashboard page, mouse hover the Posts link and click on Add New option.

WordPress - Create a new post

It will open a post editor window. Now click on the Text tab in the upper right corner of the post editor box. Paste the copied content in the textbox. Similarly, copy the blog post title from Blogger to WordPress.

After this process, scroll down a bit and locate Yoast SEO box below the post editor. Here, enter focus keyword of your post to get the best result from your SEO strategy. See the below example.

SEO analysis report of the Yoast plugin

If you scrolled a bit more in your WordPress window, you will see an analysis report generated by Yoast plugin. Red points indicate that these changes need to be made in your blog post to make it SEO compliant. Orange indicates areas of improvement to make it even better. Green ones are just fine and no need to worry about it.

Once you have made all the changes and converted as many red and orange points into green one, you have done optimizing work for your blog post.

After this process, you will have to click on text tab again to get the updated HTML code for the revised content. Copy the entire text and paste it into the HTML tab of your Blogger post.

Conclusion:

This is how you will be able to use Yoast plugin for Blogger and other platforms which do not support Yoast plugin. The procedure requires a little effort from that of the WordPress users. But once you have set up the WordPress blog as we discussed, you will only have to do the copy paste work.

With this trick, you will have Yoast at your feet and you would be able to do the SEO task with more convenience. Since using Yoast is time savvy, you will be more productive and your posts will have more weight from SEO point of view. Happy optimizing! 

Please do not forget to like, share and comment and share your love. 😊
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10 Free Blogging Tools Every Blogger should have

10 Free Blogging Tools Every Blogger should have

My starting journey of the blogging experience was much like connecting dots. One thing led to another and I got answers to my questions. But nowadays the competition is so high that you will have to stand on your toes to be in the game. Time plays a very vital role in this game.

When you blog you have to look at every aspect of creating, updating and promoting your blog posts. You will also have to check your progress and see if you are on right track. Managing all these tasks with the help of free and useful blogging tools makes the life of a blogger a lot easier.

These 10 free and useful blogging tools will help you take your blog absolutely to the new level. It will save your time and allow you to create more posts, understand your scope, overcome the difficulties and connect with other bloggers and audience. Sucess in achieving these goals at the greater pace will ensure the faster growth of your blog.

Below is the list of the best 10 free and useful blogging tools every blogger should have to pull the target audience in:

1. Google Analytics

Google Analytics

Google Analytics is the free service offered by Google that tracks and reports traffic/visitors of your website. It is one of the most widely used analytics service used by the majority of the webmasters.

Google Analytics will let you:
  • Review online campaigns by tracking the quality of blog pages and conversions. It can provide you details of the sales made, leads generated, visits of the specific web page or downloads of a particular file made on your site.
  • The detailed reports can provide in-depth information containing where did visitors come from, how long they stayed, their geographical location, whether a mobile or desktop user, browser and language details and so on.
  • Google Analytics let you identify poorly performing web pages and provides you a tool to increase the performance of these pages.
  • A user can track 100s of websites they own and monitor sites having pageviews up to 5 million.
  • Google Analytics let you integrate the analytics services with other Google services like Blogger, Search Console, AdSense, AdWords and various other tools and services.

2. Google Search Console

Google Search Console

Google Search Console is another free tool or service provided by Google, like many other free services they provide. Search Console tool allows bloggers or webmasters to optimize their website and make it ready to display in Google search.

With Google Search Console you can:
  • Submit sitemap of your website for Googlebot to crawl.
  • Write and submit robots.txt file and set the instructions for Googlebot on which pages to be indexed
  • A blogger can check the internal and external links to their website.
  • Can track the URLs which are not crawled by Googlebot and fix the errors for the same in order to include them in Google SERPs.
  • Can check for the keywords your website has appeared into Google SERPs, what rank your website holds and click-through rate for the same.
  • A blogger can set the preferred URL among the various versions of the URL that will be displayed in SERPs
  • A blogger can customize web pages to display rich search results in SERPs, can improve the HTML code and optimize pages for AMP.
  • A blogger can demote certain site links from SERPs for which he does not wish to appear.
  • Blogger can track the penalty notifications for manual actions and take necessary steps to avoid it.

3. Google Keyword Planner

Google Keyword Planner

If you are blogging for quite some time or know how important it is to rank in the search engine, then you must be knowing the importance of using the right keywords for your blog posts. Google has created an amazing tool to make your job easy by suggesting the right keywords for your blog post.

Google Keyword Planner tool identifies right keywords for your blog post. This tool suggests the trending keywords that could be used for a particular phrase or entire post altogether. Along with the keywords, it also shows statistics like, how many users searched for the term, difficulty level, etc.

Google Keyword Planner is mainly designed for advisers on Google Adwords program. However, webmasters and blog owners can use this tool without worrying to use Adwords. You will find plenty of information related to advertising while using this tool. However, you can ignore it and focus on finding relevant keywords for your blog post.

4. Yoast

Yoast

Yoast is truly an amazing plugin that is specifically created for Wordpress users. I wish it was, or something like it, available on Blogger and other platforms. It does a wonderful task by giving important suggestions to make your blog post SEO compliant.

If you have Yoast then you don't have to worry about managing On-Page SEO. Yoast will take care of it. Yoast will highlight important points in red that a blogger has missed out on the blog post. A blogger has to make minor tweaks to the post content and ensure all red points are converted into green points.

Yoast will help you with the below things:
  • Yoast helps to write a captivating title for your blog post.
  • It gives you suggestion on using right keywords and its placement in the article.
  • It will give you suggestion on adding right numbers of internal links within the post
  • It helps you break lengthy paragraphs into small ones.
  • Yoast helps to write clear and descriptive call to action for your blog post.
  • It also help write and manage multiple keywords for a single blog post
  • It gives you suggestion on right use of transition words(most important, because, hence, etc.) in the blog post
  • Finally, it helps you with choosing right category and tags for the blog post.

5. Grammarly

Grammarly

When it comes to writing a good qualitative blog post, everyone puts their efforts. Though we are human beings and may tend to do mistakes. Any author wouldn't want his visitors to have any unpleasant reading experience. For authors like me, whose English is not a primary language, Grammarly like tool could be a lifesaver.

Grammarly tool is an amazing tool which constantly keeps on checking your writing. It not only highlights your mistakes but also will give you suggestions to correct your mistakes. All these checks and corrections can be made in real time with the help of this tool.

So what things Grammarly will help on? Here's the list:
  • Grammarly will look-after your critical grammar and spelling mistakes.
  • It will suggest you right words based on the context of your writing.
  • It will suggest you the correct punctuation marks in the places necessary.
  • The premium version also helps you with plagiarism check, sentence structure, and vocabulary enhancement suggestion.
There are mainly three ways you can use this tool.
  1. Write content in a word document, upload it to Grammarly website and correct your mistakes.
  2. Copy-paste your content in Grammarly web interface and correct your mistakes.
  3. Install Grammarly plugin in your web browser and it will take care of every writing you do on the web through that browser.

6. Facebook Page Insights

Facebook Page Insights

Just like Google, social media platforms also have a key role to play in communicating with your site visitors. Hence it is really important to analyze your social media engagement. Facebook is one of the highest popular social media platforms used by almost every site owner.

Though having a strong presence on Facebook is not enough. What if we could analyze our Facebook engagement, decide our strategy and work towards our targeted goals. Facebook Page Insights comes directly therein. It is absolutely free service run by Facebook and very easy to use.

On a Facebook Page Insights landing page, you will find last seven days performance of your Facebook page. Further, a page owner can have in-depth details on total likes, new likes, a total number of unique visitors who viewed your page, posts views and different engagement types.

7. Twitter Analytics

Twitter Analytics

Twitter Analytics is another tool which will let you analyze your twitter tweets and followers. We have already seen how Facebook Page Insights could benefit us. With the Twitter Analytics metrics on your hand, you can decide your Twitter strategy and ensure your reach to the end audience grows.

Twitter analytics will provide you details on demographics of Twitter users and help you learn about your audience. It will help you understand what type of content (textual, images, infographics, video, etc.) is being liked by the visitors. A time and the days when most of the users are active. Which hashtags are being successful?

8. Canva

Canva

If you haven't known by now what Canva is, let me have that opportunity. It is an internet based application to create stunningly beautiful graphics (images). Many bloggers use it to create images for their blog posts and social media accounts. It is absolutely free to use and in fact, many beginner levels and even professional designers use it.

Canva can be used for both the purposes. i.e. to edit and even create images from the scratch. The drag and drop functionality makes the designing job even easier for those who are not familiar with designing applications like Photoshop or Illustrator.

Canva let you have plenty of layouts, free-images, icons, shapes, and fonts. With this tool, you can create images for your blogs, banners, social media images, brochures, emailers, book covers, infographics, photo collage and what not!

9. SEOprofiler

SEOprofiler

SEOprofiler is free cloud-based SEO tool that helps you with all SEO tasks from optimizing your web pages to tracking your competitor's data. There are even better services available on the internet but those come with the premium account.

SEOprofiler itself offers limited services but it is worthy to try for free. It offers SEO tools which mainly helps you with the below tasks:
  • Rank Monitoring: It gives you statistics on your daily ranking in search engines like Google, Yahoo, and Bing.
  • Website audits: It provides weekly reports based on the sitewide audit which consist of content update suggestions from SEO viewpoint.
  • Link analysis: By allowing to connect with Google analytics data of a website it ensures to integrate both the SEO data and visitors behavior. This helps in the better planning of the marketing strategy.
  • On-page SEO: The weekly audit helps in updating the content for grammatical mistakes, spelling mistakes, sentence reformation and maintaining internal link profile.
  • Competitive intelligence: By providing information on competitors keywords, his link profile, backlink sources SEOprofiler helps to make your place in the race.
  • Link building: It provides information on free web directories, places where you can include your site links.
  • Keyword research: SEOprofiler will provide all statistics on currently ranked keywords. It will let you monitor URLs based on the keywords, will find link building opportunities and also will suggest keywords for your blog posts.
  • Social media: SEOprofiler could monitor your website presence on social networking site. The statics could help in the better planning of the social media strategy.

10. HootSuite

HootSuite

Every blogger has at least an account or two to promote their content on social media. A blogger like me who manages everything by own, HootSuite like tool comes very handily managing all social media accounts.

HootSuite platform will let you manage your different social media accounts through a single interface. HootSuite not only saves your time managing multiple accounts but also make it less cluttered to keep track of every social media post and respond to reverts that come through these channels.

With the free plan, you can manage up to 3 social media accounts through HootSuite. The free service will also provide basic analytics reports of your social media activities. You can schedule up to 30 posts in advance on each social media profile. It will let you integrate your RSS feed.

Conclusion

We have seen the list of 10 blogging tools that every blogger should have. These tools will help you in everyday blogging affairs and make your job pain-free. The data provided by these apps will help you grow your reach to the end audience. 

The statistics and the refinery suggestions made by these tools will help you produce more quality content. These tools will help you stay a step ahead in the blogging run, will improve your blogging experience and will save your time. Saving time will help you produce more things and will make you more productive.

I hope you had a good time reading this post. Please share and comment if you like this post and stay tuned for more such posts.
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Hi. I am Ramesh Wetkoli. Three things I try to include in my blog posts are creativity, useful insights, and trendy information. I.T. graduate and working professional. I have leveraged 6+ years of work experience in I.T. industry and learnt various technologies, providing merchandizing support and handling digital marketing responsibilities.

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