How to Make Money by Blogging

How to Make Money by Blogging

Thousands of bloggers make money online and we will briefly have a look at how to make money by using our blog. We all will agree on one point, most of the bloggers today come up with the prime intention of making money online after hearing success stories of bloggers. But the question remains unanswered. How do we make money by blogging?

Monetizing your blog through ad channels, referral programs, and affiliate programs are some of the ways to earn money online. Also, it seems reasonable to share what you love with the rest of the world through your blog and in return earn fame and money for the same.

In today's time if our blog has a significant amount of traffic coming in, then there are good chances of generating revenue and make money by blogging using this traffic. Let us have a look at all the possible methods through which we can make money by blogging.

I have listed these methods into two categories:

I. Basic methods:

1. PPC (Pay Per Click) Advertising

In pay-per-click advertising, an advertiser pays to the blog owner when a displayed ad is clicked by the blog visitor. Pay-per-click advertising is also known by the term cost-per-click.

A blog owner isn't paid until a user clicks on the ad. In other words, you will not earn money with your blog for displaying ads but those have to be clicked by the visitors. This advertising method is slower and only works when you have a good amount of traffic to your blog. 

2. CPM (Cost per thousand impressions) advertising

Cost per thousand impressions as the term itself explains that a blogger gets paid for a thousand impressions of an ad from a blog page. An impression is nothing but a single occurrence of an ad on a web page.

This type of advertising works well for blogs having higher or mid-range traffic.

So if a particular blogger charges $1 for 1000 impressions, he will receive $1 on completion of 1000 views of an ad. Amazon CPM is an example of CPM advertising.

3. Affiliate marketing

Affiliate marketing is a bit different from the above two methods we discussed. This type of advertising has a huge potential to make money online. Most of the renowned bloggers use this method as a primary source to make money by blogging.

In an affiliate marketing, a blogger displays an ad or link for a sale of a product or service from the advertiser's website. On a successful sale of a service, a blog owner receives a certain share of the sale as revenue.

Affiliate marketing ads could be successful if you have good authority over the audience. Since the audience has trust in you, they are convinced which helps to sell the services/products.

4. Donations

Well, this is a bit grey area and this method may work and may not work in some cases. It totally depends on the blog traffic and overall goodwill of your blog. If we have leadership quality and good bonding with the reader's donations ads might work.

So usually a blogger places a PayPal link and asks readers to donate the blog owner. Of course, the approach has to be humble, your blog must add value to the readers and you must have a good relationship with the readers.

5. Blog Selling

You might have heard about the selling of the online businesses to a third party and earn revenue through it. The best example would be that of YouTube. It was created by three former employees of PayPal. A year later it was bought by Google in the year 2006 for US$1.65 billion.

But it just doesn't work like that. Someone would buy your blog only if they feel it has potential and it would be beneficial for them in the future. So for it, you will have to work on making it popular and earn goodwill for the same.

Many bloggers in today's time, work on this sort of idea. They create a blog, work on it to make it a brand, and then they sell it for money.

II. Advance methods:

1. Writing a sponsored blog post or a review

Positive traffic flow to your blog brings all new channels of opportunities through which you can make money. Writing a detailed and factual review is one of them.

A sponsored blog post or a review can convert your blog visitors from normal readers to a consumer.

Additionally, you can generate revenue through the lead you just converted. This is quite similar to affiliate marketing. But within this case, you write an entire blog post or review to make the sale. Though in order to earn readers trust a review has to be unbiased and based on the true facts.

2. Paid membership service

A paid membership service may include exclusive web pages that are password protected and available to members only. It could also be a premium series of emails sent to the members only.

If your blog is about providing solutions to the problems of the readers, a paid membership service might work just well in the course. You may think of providing exclusive solutions to the reader's problem which are scarcely available in the market.

Two key points to remember while providing paid membership service are:

  • Your service has to be superbly qualitative and users must feel it valued for the money they are paying.
  • There has to be regularity as to how often a visitor will be able to use the service in pre-decided time.

3. Sell ebooks, products or services

Selling ebooks, products or services which are relevant to your blog content may also generate revenue for you.

In this matter, WordPress like platform helps a lot to set up space for selling ebooks, digital services, and even physical products. There are various plugins that make your job painless and assist you in the selling process.

4. Event marketing

Event marketing is nothing but promoting products, services, or brands through personal interactions with visitors. It could be in the form of a webinar or a live workshop.

Event marketing helps advertisers directly connect with their end-user, it enables smooth flow of interaction, question, and answers are exchanged in real-time.

Arranging such events through your blog not only creates revenue channels but increases chances of getting larger exposure to your blog on the internet.


The basic methods to make money by blogging are PPC advertising, CPM advertising, affiliate programs, donations, and blog selling. These are widely used methods and may generate the least income as compared to advanced methods.

The advanced methods to make money with your blog includes writing sponsored reviews, paid membership service, selling products or services, and event marketing.

These are advanced methods and may require setup on your blog. The earnings earned through these methods is higher as compared to the basic methods listed above.

If you think there are more ways possible to make money by blogging, then let me know through your comments. Let us know what was your experience.

Check out my new blog post on Top 5 Advertising Programs to Earn Money from Your Blog. Support me through your comments, shares, and likes. Thanks!

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Hi. I am Ramesh Wetkoli. Three things I try to include in my blog posts are creativity, useful insights, and trendy information. IT graduate and working professional. I have leveraged 9+ years of work experience in IT industry and learnt various technologies, providing merchandizing support and handling digital marketing responsibilities.

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