How to Make Money by Using Your Blog

How to Make Money by Using Your Blog

Everyone one of us has at least read or heard of the blogger who started up from level zero and had made huge money by using their blog. Believe it or not, most of the bloggers out there today come up with the prime intention of making money online after hearing such stories.

Monetizing your blog through ad channels, referral programs and affiliate programs are some of the ways to earn money online. Also, it seems reasonable to share what you love with the rest of the world through your blog and in return earn money for it.

In today's time if your blog has a significant amount of traffic coming in, then there are good chances of generating revenue through this traffic. In this post, we will have look at what all are the possible methods through which we can make money by using our blog.

I have listed these methods in two categories:

I. Basic methods:

1. PPC (Pay Per Click) Advertising 

In Pay-per-click advertising, an advertiser pays to the blog owner when a displayed ad is clicked by the blog visitor. Pay-per-click advertising is also known by the term Cost-per-click.

A blog owner isn't paid until a user clicks on the ad. In other words, you will not make money for displaying ads but those have to be clicked by the visitors. Google Adsense program is a very good example of PPC advertising.

2. CPM (Cost per thousand impressions) advertising

Cost per thousand impressions as the term itself explains that a blogger gets paid for a thousand impressions of an ad from a blog page. An impression is nothing but a single occurrence of an ad in a web page.

So if a particular blogger charges $1 for 1000 impressions, he will receive $1 on completion of 1000 views of an ad. Amazon CPM is an example of CPM advertising.

3. Affiliate marketing

Affiliate marketing is a bit different from above two methods we discussed. It has a huge potential to make handsome money. Most of the renowned bloggers use this method as a primary source to make money through their blogs.

In an affiliate marketing, a blogger displays an ad or link for a sale of a product or service from the advertiser's website. On a successful sale of a service, a blog owner receives a certain share of the sale as his revenue.

4. Donations

Well, this is a bit grey area and this method may work and may not in some cases. It totally depends on your blog traffic and overall goodwill of your blog. If you have leadership and good bonding with readers it might work.

So usually a blogger places a PayPal link and asks readers to donate the blog owner. Of course, the approach has to be humble, your blog must add value to the readers and you must have a good relationship with the readers.

5. Blog Selling

You might have heard about the selling of the online businesses to a third party and earn a revenue through it. A recent story of a Flipkart (Giant eCommerce player in India) was sold to the Wallmart (a giant offline retail store chain in the US). Despite being the different business we are on the same ground of selling blog to the third party.
But it just doesn't work like that. Someone would buy your blog only if they feel it has potential and it would be beneficiary for them in future. So for it, you will have to work on making it popular and earn goodwill for the same.

II. Advance methods:

1. Writing a sponsored blog post or a review

A positive traffic flow to your blog brings all new channels of opportunities you can earn money through. Writing a detailed and factual review is one of them.

A sponsored blog post or a review which is up to the mark can convert your blog visitors from normal readers to a consumer. Additionally, you can generate a revenue through the lead you just converted. Though in order to earn readers trust a review has to be unbiased and based on the true facts.

2. Paid membership service

A paid membership service may include exclusive web pages which are password protected and available to members only. It also could be a premium series of emails sent to the members only.

If your blog is about providing solutions to the problems of the readers, a paid membership service might work just well in the course. You may think of providing exclusive solutions to the reader's problem which are scarcely available in the market.

Two key points to remember while providing paid membership service are:
Your service has to be superbly qualitative and users must feel it valued for the money they are paying.
There has to be regularity as how often a visitor will be able to use the service in a pre-decided time.

3. Sell ebooks, products or services

Selling ebooks, products or services which are relevant to your blog content may also generate revenue for you.

In this matter, WordPress like platform helps a lot to set up space for selling ebooks, digital services and even physical products. There are various plugins that make your job painless and assist you in the selling process.

4. Event marketing

Event marketing is nothing but promoting products, services or brand through personal interactions with the visitors. It could be in the form of webinar or live workshop.

Event marketing helps advertiser directly connect with their end user, it enables smooth flow of interaction, question and answers are exchanged in real time.

Arranging such events through your blog not only creates revenue channels but increases chances of getting larger exposure to your blog on the internet.

Conclusion:

The basic methods to make money by using your blog are PPC advertising, CPM advertising, affiliate programs, donations and blog selling. These are widely used methods and may generate the least income as compared to advanced methods.

The advanced methods to make money by using your blog include writing sponsored reviews, paid membership service, selling products or services and event marketing. These are advanced methods and may require a setup on your blog. The earnings earned through these methods is higher as compared to the basic methods listed above.

Irrespective of basic or advanced methods you follow, we have to be on toes in terms of the quality of the services and the content. The success totally lies in the quality and consistency of your efforts.

Stay tuned for our next blog post and support me through your comments, shares and likes. Thanks!

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Hi. I am Ramesh Wetkoli. Three things I try to include in my blog posts are creativity, useful insights, and trendy information. I.T. graduate and working professional. I have leveraged 6+ years of work experience in I.T. industry and learnt various technologies, providing merchandizing support and handling digital marketing responsibilities.

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