How Internal Links can Boost your Ranking

How Internal links can boost your ranking

Internal links play a significant role in link building exercise. Within this post, we will have a look at what is internal linking and how internal links can boost your ranking.

So, what are internal links?

Links which points to the links within the same website are called internal links. In other words, any links on a particular domain ( pointing to another link ( on the same domain are the internal links of that domain.

The links placed within the sidebar, top menu bars, footer and even in breadcrumbs are all examples of the internal links. These links help Google understand the hierarchical structure of your blog. They make navigation and access to your blog easy and faster.

However, links placed within the actual content part of your blog serve a more meaningful purpose. In the following story, we will see how these internal links can boost your ranking and Page Authority (PA) of your blog post.

Let's have a look at benefits offered by internal linking to boost your blog SEO.

Benefits of the internal linking

Benefits of Internal linking

1. Internal links can boost PA of non-performing pages

Let's understand what is PA first. Page Authority is the metric which is developed by Moz to foretell how well a specific page will perform in search engine ranking. It uses score 0-100 to rate the performance of a web page. 0 being the low and 100 being the higher chance to rank in SERP.

Naturally, your blog will have few blog posts with higher PA and few with the low PA. Internal links can help to distribute this page authority with the rest of the pages with low PA.

We can use the popularity of a particular blog post which drives more traffic to your website to promote other blog articles on your blog. This will boost the PA of all pages on the site.

This concept of passing PA from one link to another is called "Link Juice" or "Link Equity". Though while passing link juice through internal links, it should be ensured that there is a contextual reference to the topic. This way the user will stay focused on the topic, be more engaged with the site and will reduce the bounce rate of the site.

2. Internal linking increases user engagement

One of the main reason behind the effective working of the internal links is that they are context based.

As internal links tend to stick with the topic, a user is more likely to explore more content on the site. Internal links not only provide further reading options to readers but also reduces bounce rates.

Most of the visitors don't pay attention to the links placed within sidebars, menu bars or even related links section.

However, the righteous use of internal linking within the content-oriented blog post will ensure your visitors to click around, spend more time reading other articles and go deeper in the site.

Since internal links are more co-relevant to the topic, the user is more like to persuade them. For instance, we are discussing how internal links can boost the ranking of your blog. If I share a link to the post on 13 On-Page SEO techniques for better rankingthen there are good chances to get it clicked than the links in the navigational bar. 

3. Internal links define site structure

Internal links, be it navigational links, menu-bar links or footer links helps Google understand the structure of your site. Along with the structure, they also establish the hierarchy of the site. It let Google understand which are high authority blog posts from the rest of the blog posts.

Having that said, it is not possible to add all links in navigation or menu bars. The contextual links placed within the blog post can also serve this purpose. Besides that, there are several benefits of placing internal links within the blog post.

4. Improves ranking for certain keywords

Hyperlinks, whether they are the internal or external help to improve the ranking of the keywords. Google gives extra weight to the anchor text being used in the link. Hence, internal links give us a chance to promote the keywords from your blog.

With the help of internal links, the author can use important keywords to tell a search engine that, these keywords convey special meaning for the blog post being hyperlinked. Have a look at below hyperlink:

Off-Page SEO Techniques

I have purposely used Off-Page SEO Techniques keyword to add extra weight and associate these keywords with the blog post on off-page SEO techniques.

When Google crawler crawls your web pages, it associates these keywords used in anchor text with the hyperlinked blog posts. Thus and so, allowing blog author to improve the ranking of the keywords.

The author does not have a choice to choose the keywords being used in the external link. However, in an internal link, all important keywords, which matters for your blog can be used in well established contextual writing.

Best practices for adding internal links:

1. Add internal links in the flow of the content: 
Generally, we add links to several articles in the sidebar and menu sections for easy site navigation. However, if you add internal links within the flow of the content, it would be more beneficial from the SEO perspective. Since there are more chances a user could notice it and possibly follow it for further reading.

2. Do not place irrelevant links until it's necessary: Internal links should be added only to contextual places. Adding irrelevant links wouldn't please your readers as well as Google.

3. Add links on popular pages linking it to non-performing pages: Use your popular blog posts to link other important posts on your blog. Your highly ranked blog posts can help to distribute link juice across your blog. This will help increase the ranking of the non-popular web pages.

4. Use targeted keywords in anchor text: Author can use targeted keywords to establish a connection between the post and keywords being used in the anchor text. Google will come to know that your blog post hosts information relating to the keywords.

5. Use alternate keywords in anchor text for the same link: A particular blog post can be linked through the variety of the linking text. Use a combination of alternative keywords to link to your blog post.

6. Link ratio: A linking ratio should be maintained between the internal links and external links. Also, there should be a limitation on the number of links being used as to the length of the overall blog post.


We had a look at what is internal linking. We discussed the benefits of internal linking and how internal links can boost your blog ranking.

Internal links can help to boost PA of non-performing pages by linking them to popular pages. Internal links also increase user engagement resulting in a lower bounce rate and hence increasing the conversion rate and revenue.

Internal links help to define the site structure and hierarchy of the web pages. It also helps to improve the ranking of certain keywords used in the anchor text.

Furthermore, we had a look at the best practices for adding internal links to boost your blog ranking.

Please share what is your story on the topic. Also, share this blog post on your Facebook, Twitter, Pinterest, and Instagram.
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Top 10 Free Image Sources for Commercial Use

Top 10 Free Image Sources for Commercial Use

A picture is worth a thousand words. It could convey a lot of things. Pictures add life to your dull blog post. An image could help you convey the key message or complex task effectively than describing it in long writing. Within this post, we will have a look at Top 10 Free Image Sources for Commercial Use.

Finding relevant images which are beautiful and catchy is really tough. You may find them on the internet, but those might not be available for free to use. In order to use them on your blog, you will have to buy them.

For new bloggers, it wouldn't be reasonable to buy paid images especially when they priced so high. Also, we keep on creating new blog posts every in a while. Hence purchasing these images for every requirement wouldn't be a nice idea.

Hence we will find out the free image sources which are equally qualitative and can be used for commercial use. Here begins our list of Top 10 Free Image Sources for Commercial Use.

Source# 1:


Pixabay ranks first in our top 10 list of free images sources for commercial use. It hosts a wide range of beautiful images and videos which you can use for your blog.

It has beautiful images, clip arts, vectors images featuring corporate lifestyles, working professionals, so on and so forth. You can apply filters to refine your search result.

The best part is you can utilize these images absolutely for free. All the images and videos provided by Pixabay are provided under Creative Commons Zero (CC0) meaning you can utilize them for free even for the commercial use. There is no need of giving attribution for these images and you can copy, modify, distribute or use them as you wish. Isn't that amazing! 

Source #2:


Just like Pixabay, Pexels also has a great library of beautiful images. These images are again licensed under the CC0 which alternatively means "no copyright reserved", which gives you the freedom to use these images, the way you want without worrying to buy or giving credit to the owner of the images.

Pexels boast to have 40,000+ free stock images in their library and every month they add 3,000 new images into their collection. All these images are either handpicked by the site users or sourced from other free image service provider sites.

The authors of the Pexels believe to promote a mission "Empowering Creators" which inspires designers, writers, artists, programmers and other creators to utilize these free beautiful photos in their work.

Source #3:


Another great source of free stock images for commercial use! Unsplash claims to have over 300,000 free high-resolution photos in their library and they keep on adding thousands of images on a daily basis into their library.

As per Unsplash, they allow users an irrevocable, non-exclusive copyright license to download, copy, modify, distribute, perform, and use photos from their library. These images are provided for free, including for commercial purposes, without taking permission from or attributing the photographer or Unsplash. However, this license does not include the right to compile photos from Unsplash to replicate a similar or run a competing service.

Also, they refrain users from using trademarks, logos, or brands that appear in Photos and People’s images if they are recognizable in the Photos. Of course which totally makes sense!

Something impressing about Unsplash as they claim that their photos have been used by big brands like Apple keynotes, default theme shipped with Wordpress, etc.

Source #4:


There adds one more name to the list of photo providers under CC0 license. This means it allows you to download, copy, modify, and distribute the photos, even for commercial purposes, all without asking permission and giving attribution to the owner.

Something unique about StockSnap is that they let you filter images by date, trend, views, downloads, and favorites.

Source #5:


Altphotos(AP) provides easy and quick access to high-resolution, quality, free pictures that you can use in your work. Currently, AP shares 2845+ free images and this number is constantly growing. They add new carefully selected and tagged images on a regular basis.

All the free images hosted on AP are licensed under CC0. Besides being a small team AP provides a good amount of images and quality images for free.

Source # 6:


SnappyGoat have 13,990,108 free public domain CC0 images. All available for free to use for commercial and personal purposes.

Don't go by the look of the home-page. The home-page features old style clipart images which actually puts in doubt if this site really has quality images you are looking for. To testify its worthiness I made the search for a few terms and it actually revealed some great pictures.

They need to work on a home page though!

Source # 7:

I have purposely added Flickr to the 7th position in our list of free image sources for commercial use for the reason that it provides premium images along with CC0 images and in order to use its services, you will have to register an account with Flickr.

Flickr was created by Ludicorp in 2004 and later acquired by Yahoo in 2005. Despite registration, it provides stunningly beautiful images. It also provides a hosting place for your own images and videos.

In order to list only images licensed under CC0, you will have to use filter available on the site which is quite cool and offers a variety of unique preferences to apply to image search.

Source #8:


FreeQration has a collection of over 2,527,664 free images, vectors, and illustrations licensed under CC0. Most of these images are collected from well-known sources such as Pixabay, Unsplash, Freepik and the rest of the popular free image websites.

The filter available on the left side of the screen lets you choose the source for the images. You could locate some of the high-quality images listed under Editor's choice option available on the home page.

Source #9:


Well, this is not any free image source provider. Flaticon offers users, high-quality totally editable vector icons that can be used in both personal and commercial projects. It hosts around 581,000 vector icons, one of the largest database of free icons available in the world. They receive around
4 million monthly visits.

You can download these icons in PNG, SVG, EPS, PSD, and BASE 64 formats. You can download these icons in 6 different sizes and in the color you wish. An app available on this site lets you create amazing pattern designs with icons-set available on the site.

Renowned brands like Google, Adobe and many others use icons from this site. Having said that all, you will have to attribute Flaticon if you are using these icons in your work. You can go for premium services if you don't wish to attribute the source of the icons.



In 2010, a group of three brothers created Freepik with other resources by their side, the largest search engine in the world of free vectors. Three years later with the high-level success of Freepik, they decided to launch Flaticon we discussed in source #9.

Freepik provides high-quality graphic designs in the form of illustration, i.e. vector images, PSDs and even images for personal as well as commercial use.

The popularity of Freepik is not less than Flaticon. They receive monthly visits from 30 million users from around the world. In order to use these images/vectors for free, you will have to attribute the author of the images. With the minimal fee, you can use these images without attributing the owner.


With these sources mentioned above, now you also can create stunningly beautiful blog posts. The sky is the limit. Use them appropriately in your blog posts and create art pieces that everyone would love to visit time and again.

Let me know through your comments if you like this blog post. Also, do not forget to share it on social media.

Thanks for your valuable time!

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Hi. I am Ramesh Wetkoli. Three things I try to include in my blog posts are creativity, useful insights, and trendy information. IT graduate and working professional. I have leveraged 9+ years of work experience in IT industry and learnt various technologies, providing merchandizing support and handling digital marketing responsibilities.

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