How to Create a Strong Brand Identity for a Blog

How to Create a Strong Brand Identity for a Blog

As stated by Wikipedia, a brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Within this blog post, we'll see what is brand, branding and how to create a brand identity for your blog.

When we talk about a particular brand, a couple of things come into our mind. It's logo-design, it's business, tagline, products, and etc. to name few.

A brand is basically a unique identity that helps your readers or customers recognize your business among your competitors. In simple words, it is an emotional connection between you as business and your customers.

On a next level, there comes a term branding. The process which involves creating the strong and positive identity of your brand in a mind of the customer is called as branding.

Branding involves creating your logo, defining mission statement, laying out rules and regulations to keep consistency in your marketing communications, fonts, and color themes.

Going even further, brand identity becomes a result of all the efforts taken by the company to promote the brand to the customer.

Why branding for your blog is necessary?

Why branding for your blog is necessary?

  • The right branding of your blog makes the first impression impactful in the mind of visitors. It is always to good to have a positive impression among your readers.
  • It makes you look serious in your line of business. We all bloggers always work in collaboration with each other as well as with our readers. We can not let our blog look casual anytime. 
  • Branding makes your identity unique. Branding is effective on a larger scale. It makes your readers aware of your existence. It establishes a connection between the blog and the blog readers. Your readers will start to recognize your blog as often they visit and spread the word about your existence through the influential channels.
  • Branding helps your blog grow by building authority. Branding builds a positive image. Hence, building the trust and personal attachment with readers. Ultimately, helping your blog grow.
  • It helps you to sell. Branding helps in building authority as discussed in above point. High authority blog makes selling products or services easy. Hence generating a better revenue.

If you are planning to do commercial blogging, branding of the blog shouldn't be ignored. Branding would help to create an impactful image for your blog. Within this post, we will have a look at all the factors that help you to build a strong brand identity for your blog.

In a brand development process of a blog, we look after a couple of blog elements. We set certain rules and guidelines for marketing communications. We make sure that every communication taking place follows these standards and your blog elements are as per these norms.

Let's have closer look at the elements which ascertains an impressive brand image of the blog.

1. The blog name

The first supreme factor comes to your list while creating the brand identity is the blog name. Finding a unique blog name is a complex task. Since there is a huge competition and you may not get the desired name so easily.

Though we will ensure adhering to below points while deciding the blog name:

  • A blog name should be unique and original.
  • It should be easy to remember.
  • It shouldn't be taken by anyone else before. 
  • It should be descriptive enough to get understood by everyone.
  • Should have a connection with your niche.

All these points need to be taken into consideration while determining the name for your blog. Also, you need to be careful with the blog name, as once you have chosen the name, it is going stick around with your blog for a long time.

2. Choosing the blog address

A blog address or a domain name plays a vital role in building your blog identity. It should be unique and not confuse your readers with your competitors. But what all other factors need to be considered for registering a domain name? Here goes the list.

  • It should be short and easy to remember.
  • A blog address should be easy to type. Avoid using confusing spellings.
  • Include your keywords in your blog address
  • Try to get .com extension or an extension which best suits your niche.
Registering the desired blog address is really a difficult task. All creative blog names are already taken. Hence do a quick research before go for designing a blog logo and registering the address. 

3. Designing the blog logo

The next step is to design a creative logo which can be used in marketing communications and your blog as a face image. Consider it as a face photo to which people will associate. Now, your logo can be designed in three ways. Those are:

i. Logo with typography: This type of logo contains pure text elements which have a unique style of typography to represent your brand name. Google, Cadbury, CocaCola are few examples who follow this type of logo style.
Logos with typography

ii. Logo with a symbol: Few brands use a symbol to represent their brand. A single icon or a graphical object is sufficient enough to give a clear picture of the brand. Apple, Mercedes, Twitter, Playboy are some brands who use this type of logos and easily recognized.
Logos with a symbol

iii. A logo with mixed elements: You will find many brands with this kind of logo. So in this type, you can use both, i.e. text and symbol to design your logo. Blogging Hacks has this style of logo. Some popular brands who follow this type of logo style are BMW, AT&T, Puma, so on and so forth.
logos with mixed elements

(Note*: We do not have any kind of affiliation, connection with the brands listed in this post. These are purely to list out the logo categories and information purposes).

Best practices for logo designing:

  • Keep originality in your logo.
  • Make sure it has a connection with your blog and the audience.
  • It should tell your brand story.
  • It should look good in the brand colors, black and pure white color, small and large size.

4. Write a catchy tagline

A blog tagline is the key piece of the information which helps your readers understand what is your blog about. It could also define the long-term goal of your blog.

Some of the popular taglines used by famous brands are:
McDonald's – I'm Lovin' It 
Imperial Blue – Men will be men
KFC – Finger Lickin’ Good
Kit Kat – Have a break, have a kit kat

A tagline could be very helpful to a new visitor who is visiting your blog for the first time and has no idea about the content on your blog. It helps readers understand the blog niche and objective of the blog. A tagline gives you an opportunity to be impactful in the mind of the readers.

A catchy tagline helps to build brand identity in the mind of the readers. Hence, consider below tips while writing a tagline:

  • It should contain a positive message. 
  • It should be written in active voice rather than passive voice. 
  • Use strong words to make it impressive.
  • Keep it concise.

5. Choosing the color palette

There is a lot to talk about the color theory and simply can not be covered within this point. Colors have a connection with psychology. Colors can convey emotions, feelings. For eg., the red represents anger, love or glory, blue is peace, black is silence.

Spend a little time to understand which colors best relate with your blog niche and the title. Define 6 different colors excluding black and white (as those default in every color palette) which could be used in different marketing communication.

One or two colors from the color palette should be chosen as your primary colors and these can be used in the logo, blog, and every marketing communication.

Your blog, social media channels, emails, and every marketing communication should follow these colors only. It creates a strong brand image and attracts your audience.

6. Selecting fonts for your blog

Now there is one principal rule to follow that is, the font used in designing the logo should not be used in other text elements on your blog. This helps to keep your blog logo prominent rather than getting it lost in the rest of the text elements on your blog.

The second thing needs to be addressed is, selecting a set of fonts that can be used in different text elements on your blog. For eg., all different heading-levels can use a specific font, quotes or emphasized text can be displayed in another font, normal body text can have a different font.

While we choose different typefaces for your blog, one thing needs to remember is that we should keep consistency in using these fonts throughout all marketing communication, blog and collateral documents.

Know the difference in below four types of typeface and choose fonts for your blog:

  • Serif: This type of fonts has curvy lines at the end-points of the letters. These are classic and traditional fonts and generally used in publications of the books and newspapers. Eg., Times New Roman
  • Sans-serif: These fonts don't have the curvy lines at the end-points. Instead, each letter is represented in clear sharp shape. These are easier to read and use in the blog, and other digital collaterals. Eg., Arial.
  • Script: This type of fonts have cursive and connected letters. They generally follow a calligraphic style and used where the extra emphasis is needed. Eg., Great Vibes
  • Strong fonts: This type of fonts are generally attention-grabbing and have a bold appearance. They can be used in headlines to attract readers attention. Eg., Impact


7. Selecting and customizing a theme

One of the tedious job in brand building exercise is to select and customize a blog theme. A lot many minute details have to be looked after.

Since it is nearly impossible to find a theme which offers all the features you desire for your blog. Hence, find a theme which closely matches your requirements.

Find a theme which has an outline and structure you wish to apply for your blog. Be sure about using 2 or 3 columns layout. Now, to convey a uniformity throughout the blog, a couple of things you will have to update in your theme.

  • First and foremost thing is selecting the font. It includes all settings for mentioning font-family, different font sizes for headings and paragraph text, list items, links and etc.
  • Next thing is to include your brand colors in your theme.
  • Add your blog logo and favicon in your theme.
  • Define a format for picture elements and the iconography

8. Sticking with the niche

We should stay focused on a particular niche rather than touching a variety of niches. Understand what your niche audience wants from your blog and work towards it to meet the desired goal. Provide a better solution to your audience which is not done by your competitors.

Working in a specific niche helps to build a stronger brand image. A stronger image could help to become a leader in a chosen segment and gives vigorous competition to your business rivals.

There is a term is called niche marketing. Niche marketing involves putting your marketing efforts towards a specific segment and targeting a specific group of audience. Niche marketing is an effective tool to create a strong brand identity.

9. Building the common language 

A common language is always easy to understand and connects with the people. A personal touch to it, helps to connect people with the brand even more closely. It helps to develop a personal relationship with the brand.

Depending upon your niche and the audience, use the technical words and jargons associated with your blog in your writing. Include readers in your story, make them part of it.

Take an example of Google. Nowadays, we do not search for the information, we Google it. That level of branding needs to be conveyed through your entire blogging experience.

10. Consistency in all collateral assets

All big brands are easily recognizable through their slightest presence over any medium. Many times you might have recognized a brand featured in a TV commercial without watching that ad completely.

Ever wonder how this happens? The answer is consistency. Their content looks so exclusive from rest of the brands and easy to recognize. Consistency helps to build awareness, trust, and loyalty with your readers. Blogs changing their appearance often, fail to build a strong brand identity.

Streamline the brand guideline concerning logo usage, fonts, color, messaging, photo, and iconography. Keep them consistent in all channels of communication. Document the guidelines for future references and in case you need to share them with anyone else.

With that point, our list of creating a strong brand identity for your blog has come to end. Let's have look at what we discussed in this post.

Conclusion:

We had a look at the terms brand (a unique identity), branding (the process of creating the brand image) and brand identity (the final image positive or negative after all efforts).

We understood branding helps to make your blog presence impactful, brings seriousness, creates the unique image, helps blog grow and sell your services.

We had look at all aspects that help to build a strong brand identity. It includes creating and shaping a personality for your blog. We follow certain rules to enrich it and make it impactful.

What practices do you follow on a blog and communication channels to make your brand identity stronger? Let me know through your comments and do not forget to give it a share.

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Hi. I am Ramesh Wetkoli. Three things I try to include in my blog posts are creativity, useful insights, and trendy information. I.T. graduate and working professional. I have leveraged 6+ years of work experience in I.T. industry and learnt various technologies, providing merchandizing support and handling digital marketing responsibilities.

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