Benefits of Blogging: 5 Reason to Start a Blog

 Benefits of the Blogging

There are several alternatives to blogging. But, blogging has benefits of its own as compared to other media available on the internet. Within this post, we will understand the benefits of blogging and reasons to start a blog of your own.

The reason for starting a new blog could be subjective. One may get influenced by a successful blogger around or someone who would like to take their business online or to promote their businesses to the next level. Nonetheless, there are only benefits of blogging that helps you to grow personally and professionally and develop several skills.

Until you start experiencing these blogging benefits like how it is essential to connect with the audience, knowing their preferences, what your competitors are doing, etc., you won't realize how powerful starting a blog could be. Writing a new post is always been an enthusiastic endeavor for me. As I begin writing a new blog post every time, I think about the opportunities it creates for me to grow, connect, engage, learn, and grow even more. 

I experienced blogging benefits with my first blog SMS Gallery itself and had a chance to learn many things associated with it. Thanks to all those fellow bloggers and the lovely audience who helped me reach there and taught me many things.

Alright! I have listed these blogging benefits for your understanding. So, without further ado, let's quickly have a look at 5 reasons to start a blog and the benefits of blogging:

1. Start a blog and connect with a large audience

Share your ideas with the large audience
Blogging is a platform where you can express your innovative ideas to the audience across the globe. Not just text-based content but every sort of business idea, hobbies, innovations, problem solutions could be shared on the blog. For example, a skilled photographer can reach his/her end-audience through a blog and gain all the fame/recognition he deserves.

One of the greater benefits of blogging is that it provides you a platform where one can reach millions of users. A single platform could be very much helpful to promote your brand where you have complete control over the platform. One may do a detailed analysis of user behavior and can change content, campaign, enhancement if needed in the process, which will meet the end-requirements.

The vast ocean of online users will give you many opportunities and learning experiences through which your product would be more refined and improved during the process change.

2. Start a blog and build a powerful network

Build your network
Through the blog posts, you will be able to communicate with the vast audience. Take this as an opportunity and build a strong network of your brand.

Express yourself as an expert in your area of work. To do so, you will have to constantly study and build the knowledge base. Share this valued information with your audience.

If you are on the right path, many people would like to subscribe to your blog for the righteous information with the facts you are providing. This way you will be creating a community of individuals who keep the same interest and have a great influence on the content you are sharing.

3. Earning money: One of the most popular benefits of blogging

Earn Money
Who doesn't love free money! We all do, right? One of the principal benefits of blogging is that it can earn money for you.

The content you post on the blog can earn money for you. But it's not that easy. A good quality content earns the trust of the audience. A well-researched content is a delight to read. It not only helps readers but helps the author to build a good relationship with the audience, establish authorship, build a good brand image and goodwill, and thus helping the product or services to sell.


Now, there are several options to earn money from your blog. Deep-domain knowledge, exclusively researched content will obviously help you get good readers. But it just doesn't stop there, if you have good writing skills, one may work as a content writer, or post ads on your blog and earn money through advertising, a well-developed blog owned by you can be sold off for the money, design premium templates and sell them for money, so on and so forth. I have listed some of the practical and useful tips on how we make money by blogging in this post.

4. A noble benefit of blogging: Sharing knowledge

Help others by sharing knowledge
It is said that knowledge grows by sharing. Imagine if all the major discoveries and innovations have been kept to the innovator themselves. We all be living in the stone age or at least in similar situations. When we do not share knowledge, slowly with the time it diminishes and dies. 

On the positive side when we share our knowledge with others, it reaches more and more people. Through the sharing process, it reaches to more innovative minds and enables it to grow further. 

Also, with the blog when we share the knowledge we involve ourselves in various studies, conversations, new inventions to improve the legacy systems, etc. This not helps us grow on a personal level but everyone who is involved in the process. 

By sharing knowledge or solving the problems of others we may create good goodwill with our readers.
Over time we can establish a good relationship with the audience and create a strong reader base which will be very much useful to promote your brand, sell products, services, and voice your opinion.

5. Benefits of blogging vs Benefits of social media

Content is king
Blogging and social media, both the platforms will let you share content with the audience. However, they have different purposes and benefits of their own.

A notable benefit of blogging is that the content you post on the blog will stay there forever and is easy to access. Visitors can access it with the help of a URL, link it, or share it.

Social media can be thought of as a medium to share this content. It might let you reach the largest audience, but it is not easy to find the desired content through the vast list of posts coming on social networking platforms.

Besides networking, blogging lets you build a stronger community and other benefits we discussed earlier. Social media can be used to connect the services you provide on your blog. I have written an article on How to Get Traffic to Your New Blog by using social media. That is where it comes handy. But to hold the content, build a brand, and showcase your products and services, a blog is a must.

6. Building a brand is the best among all the benefits of blogging.

Create your brand
Building a brand involves many things from creating a logo to colors, delivering brand messages through various communications and language, and many other things. Read our post on How to Create Strong Brand Identity for a Blog. While this is all essential, and we will see how it can play a vital role in building a brand. 

When we start a blog, we limit our activities to a specific domain known as niche blogging, which helps the larger audience to understand where we come from. Through consistent publishing, marketing, and communication, we portray our brand as a single entity, which helps us to establish our identity. And through various engagement efforts, we communicate with the dedicated audience which helps to deliver the product to an intended audience.


These all are ways of building an effective brand name. It will help you get recognized as a brand and stand-out from the rest.

These are few primary and direct benefits of blogging. To summarize, today we learned how blogging can create a difference in your life. The following are the benefits of blogging:


Do let me know through your comments if you liked this article. Also, share, comment, and do not forget to follow this blog.

Read our next article on how to write the first blog post.

Thank you! 😊


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10 Incredible Link Building Strategies to Improve Your Blog Rank

Link Building Strategies to improve blog rank


In the current time, link building exercise is the most significant strategy in improving your blog rank.  This blog post helps you to identify 10 incredible link building strategies to improve your blog rank.

Link building exercise is the most important strategy of overall SEO efforts. All webmasters who are aware of the importance of link building strategy, are always in search of the sources to create the links for their blog.

We will discuss these link building exercises in detail. But before that let's understand what is link building.

What is link building?

The link building process deals with creating quality links on other websites pointing links back to your blog or website. 

When we say quality links, it means that these links have to come from good quality websites. Google assigns more weight to the links, which are coming from trusted sites. So, whenever a renowned website creates a link for your blog, it helps to increase the rank of your website in the search results. 

Search engine-ranking mechanism

Earlier in the late 1990s, when there were a handful of search engines available; external links didn't matter a lot. Search engines available back then would use keywords based mechanism to rank sites. Thereafter, people started spamming keywords, use of directories which weren't the right options to promote sites/blogs. This gave rise to promote cheap content with the help of keywords spamming.

Google then introduced backlinks based ranking algorithm. Because of which only sites with authenticated content would rank. Ever since then, Google and other search engines have been using this mechanism to rank sites. Further, the new updates in these algorithms have ensured that only quality content gets promoted. 

A backlink has emerged as one of the instrumental parameters to get your website a high ranking in search engines. Below are the working followed link building strategies:

  1. Competitors link analysis
  2. Guest blogging// guest post writing
  3. Broken link building
  4. Submitting your site to directories
  5. Posting on forums
  6. Adding a link in the comment
  7. Posting links to the question-answer site
  8. Adding links in press release articles
  9. Submitting the link to RSS directories
  10. Adding your links in local citation
Let's have a look at these strategies one by one and build links for our sites.

Strategy #1: Competitor's link analysis

Competitor's link analysis

Let's assume that we have done all prework work that needs to be done on the website. i.e. added quality content, keywords, and optimization of all pages for search engines. Now, our next goal is to get backlinks from the right sources.

To identify the quality link sources for backlinks, you need to study the websites which are already successful in your niche. Competitor's link analysis lets you understand how they are connected to other sites on the internet and what methodology and platforms they are using for link building.

To identify your competitors, make Google search by using primary keywords of your blog and list 10 websites that appear in the search result. Check if these sites fall into your blog niche and complete the list of 10 websites in an Excel file.

There are a couple of free tools (OpenLinkProfilerSEMRUSHOpen Site Explorer) with limited functionality which I assume are sufficient enough to perform competitor's link analysis at a small level. However, if you wish to use premium services that give full details without any limitations I'll recommend using SEMRUSH for the simplicity if offers to use the service.

By using link tracking tools mentioned above track the competitor's website for backlinks sourceshigh authority domain links, testimonials links, directory links,  guest post links, and dead links. Also, you will have to keep a tab on it by making this check-in every week or a month to track new backlinks acquired by your competitor.

An excel file with backlink data should also have details like domain authority rankanchor texttop-ranking web pages from these domains which will help you plan a strategy for your backlinking exercise.

Finally, our aim of tracking the competitor site is to get high authority backlinks for our site. Therefore, approach site owners for any link opportunity you find through this tracking process, submit your site to directories, or fix broken links by offering your site link as a replacement.

Strategy #2: Guest blogging/Guest post writing

Guest Blogging Guest post writing

Guest blogging or guest post writing is nothing but writing a blog post on someone else's site and in return, you get a backlink to your site. Guest blogging could be a highly effective strategy for link building and getting traffic to your site. Despite that many of the bloggers doubt it's effectiveness and write content for the sole objective of getting a backlink.

Keep below-mentioned tips in mind when writing a guest post:

  • Write a quality post that provides valued information and experience to the user than writing a low-quality post. A qualitative post will influence readers to visit back to your site for more such work.
  • To get approval for a guest post from an established blogger, you should engage yourself with the author. Commenting on his blog posts, sharing his content frequently to grab his attention are some ways to grab the author's attention. 
  • A guest post should be just like any normal post you write on your site. You may include high-authority links from external sources and maybe just 2-3 links of your own site rather than spamming it with too many links.
  • If you are aiming to borrow traffic from the website for which you will be writing, then choose a website that writes a post every 2-3 days or every week. Highly popular sites that publish 2-3 posts or even more posts daily would make your guest post lost in the flow.

Strategy #3: Broken link building

Broken link building

Broken link building lets you create a backlink on another site by reporting a broken link to the site owner and offering him your link as a replacement for the broken link. Broken links cause harm to SEO efforts as well as user experience. Hence site owner may agree to your proposal if your post has relevant content.

We have already seen how to look for a competitor's link profile in the first strategy. In the same way, we can use backlinks finder tools to locate site URLs of these niche sites which gives a 404-page error (broken link error). Later, you can approach these site owners to replace the link with your own page link.

Strategy #4: Submitting your site to directories

Submitting your site to directories

Web directories are nothing but the sites that list various sites in their database under several categories. Getting backlinks from these directories is one of the effective ways to build your linking profile.

What are the benefits of submitting the site to web directories?

  • Spam-free web directories could provide you quality backlinks which will help you rank better in SERP.
  • Web directories not only help us in building backlinks but also in getting massive exposure to your site. Increased traffic could help you increase your revenue or sell your products faster.

In a notepad or excel whatever you prefer and write down the following things:

  • Your site URL
  • Site title
  • Description text
  • Important keywords
  • Valid email to register
  • RSS feed URL
  • Social media links
  • Site category
Now visit authoritative web directory sites and fill in these details to include your site in these directories. I made several searches to find free web directories that actually work in 2017. Many of them list either paid sites or have outdated site listing. I find this article useful from the rest of the sites that list High PR Directories.

Strategy #5: Posting on forums

Posting on forums

Forums are user communities where users who seek the same interests, gather and share information, and solve one another's queries. Forums could help you get quality backlinks by providing a solution to those who are seeking the information. Add your site link in the feedback form while you share content on the forum with other users.

A simple way to get traffic and the backlinks from a forum is to search for the problem statement by using specific keywords. Before this, create your profile with basic details and your site link. Once it is done, click on the relevant thread that relates to your site page and provides a solution to the problem mentioned in a thread. Finally, mention your site link in the description.

Best SEO practices:

  • Be relevant to the topic of the thread and don't go off the track. Don't spam every thread with the same content but be creative in your communication.
  • Engage in conversation with other members and build a friendly relationship with them. 
  • Also while you help other members create a value-add through your solutions.

Strategy #6: Adding links through comments

Adding links through comments

Adding comments on others blog help you get quality backlinks to your blog. This is one of the easiest methods to get quality backlinks to your site, but there are certain checks you must do before you start commenting on other's blog aggressively.

Best SEO practices:

  • Generic comments like, "Nice post!" create no value and hence not much beneficial. Rather will get ignored more likely.
  • Create a profile on a couple of blogging and social media platforms. Add an image to your profile to prove that you are an authentic user.
  • Write descriptive comments that add value and relevance to the post content.
  • If you use your business name or important keywords as a user name which could be more beneficial as it gets hyperlinked and hence better from the SEO perspective, but the site owner may not like your comment thinking it as spam comment. Though, if your comment is really contributing to the thread then your comment might get posted.
Benefits of commenting:

  • Commenting on other's blogs increases the chances of getting your blog indexed by Google more quickly.
  • Do-follow or no-follow comments, it still helps you get backlinks from high authority websites.
  • A well written descriptive comment helps to influence the visitors of the site and may also create curiosity in his mind to follow your blog.
  • Commenting provides a chance to connect with established bloggers and help you get recognition in the community.

Strategy #7: Posting links to the question-answer site

Posting on question answer sites

Question-answer sites are the common platform to get any question answered by the users. These sites have high page ranking and it is a good platform to get backlinks to your site.

Start looking for the questions on these sites which are related to your blog posts. Once you locate these questions you may answer them in writing a short descriptive solution and a link to your site.

This post I came across lists the top 15 question answer sites of the year 2017.

      Best SEO practices:

      • While you answer the queries posted on question-answer sites create value-add through your answers.
      • Don't spam threads by adding just a link to your post but post descriptive solution also.
      • Engage in communication with the users on the sites.

      Strategy #8: Press release articles

      Press Release articles

      Companies use press release articles to make important announcements or product launches to syndicate news media. Later these media houses may cover stories on such press releases.

      Though a trend became common for companies making press releases every in a while, these press releases help them get backlinks from the webmasters in good numbers. No sooner Google started to penalize these companies and even those sites that shared these links.

      However, nowadays no-follow links still can help you get a good number of backlinks without upsetting Google.

      Best SEO practices:
      • To use press release articles, your article needs to have something potentially good to be shared. 
      • Press release articles should have important keywords only. A spammed article may get penalized by Google.
      • Add no-follow backlinks in your article to ensure that it doesn't get penalized.
      • Choose the right words for your anchor text for its effectiveness.
      • Include only 2-3 links to your site in your article or it gets penalized.

      Strategy #9: Submitting a link to RSS directories

      Submitting links to RSS directories

      Nowadays every leading blogging platforms provide you RSS service and some directories list your articles based on your RSS feed. Some of these directories provide high-quality do-follow backlinks which help in improving your Google ranking.

      This article lists the top 20 RSS directories where you can submit your blog feed. Some of the blogs in my niche which are highly popular use these directories to improve their link profile. So these are worth noting.

      Strategy #10: Adding citation on local platforms

      Adding citation on local platforms

      A citation is nothing but online references to your business name, business address, and business phone number. A citation can be included on your website, local business directories, and apps. But, as we are looking at this from SEO and link building perspective, hence we will consider external options.

      It is far easy to rank high in local business directories than the global platform. A citation is one of the factors Google takes into consideration for ranking your site in local search results. Having citations on several business directories ensures the trustworthiness of your site and ranking in Google SERP.

      Best SEO practices:
      • Include the citation for your blog in local directories, social media platforms,  as well as industry-specific directories. 
      • The local, geo, or industry-specific directories vary from business to business. Hence find out them and add your blog citations into these directories.
      • Also, a citation strategy may not apply to all blog niches.
      Conclusion

      The strategies we discuss will give you enough opportunities to create valuable backlinks in the right places. The backlinks will help to boost up the ranking of your blog.

      These tips will help you plan your SEO strategy better to get a better ranking in SERP. Let me know your feedback through comments if these strategies work for your blog.

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      Hi. I am Ramesh Wetkoli. Three things I try to include in my blog posts are creativity, useful insights, and trendy information. IT graduate and working professional. I have leveraged 9+ years of work experience in IT industry and learnt various technologies, providing merchandizing support and handling digital marketing responsibilities.

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